{"id":4809,"date":"2025-09-29T19:44:24","date_gmt":"2025-09-29T17:44:24","guid":{"rendered":"https:\/\/www.manert.cz\/?p=4809"},"modified":"2025-10-01T13:38:13","modified_gmt":"2025-10-01T11:38:13","slug":"trendy-divadelniho-marketingu-v-roce-2026-co-funguje-a-co-ne","status":"publish","type":"post","link":"https:\/\/www.manert.cz\/en\/trendy-divadelniho-marketingu-v-roce-2026-co-funguje-a-co-ne\/","title":{"rendered":"Trendy divadeln\u00edho marketingu v&nbsp;roce 2026: co funguje a&nbsp;co ne"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4809\" class=\"elementor elementor-4809\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f508065 e-flex e-con-boxed e-con e-parent\" data-id=\"f508065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c49a11f elementor-widget elementor-widget-text-editor\" data-id=\"c49a11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"302\" data-end=\"381\">Divadla maj\u00ed za sebou turbulentn\u00ed obdob\u00ed \u2013 pandemie, tlak na n\u00e1v\u0161t\u011bvnost, digitalizace a&nbsp;prom\u011bna publika. Rok 2025 jasn\u011b ukazuje, \u017ee&nbsp;tradi\u010dn\u00ed p\u0159\u00edstupy nesta\u010d\u00ed. Nesta\u010d\u00ed jen vyv\u011bsit plak\u00e1ty, napsat tiskovou zpr\u00e1vu a&nbsp;doufat, \u017ee&nbsp;se hledi\u0161t\u011b zapln\u00ed. N\u00e1v\u0161t\u011bvn\u00edk je dnes online, zahlcen\u00fd obsahem a&nbsp;m\u00e1 mnohem vy\u0161\u0161\u00ed o\u010dek\u00e1v\u00e1n\u00ed. V\u00edt\u011bz\u00ed ti, kdo dok\u00e1\u017eou propojit divadeln\u00ed tradici s&nbsp;modern\u00ed komunikac\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a91ce2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a91ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a0095 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"92a0095\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>1.&nbsp;social media \/ kr\u00e1tk\u00e9 videoform\u00e1ty \u2013 trendy a&nbsp;m\u00edra efektivity<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3401285 elementor-widget elementor-widget-text-editor\" data-id=\"3401285\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"765\" data-end=\"964\">Instagram, TikTok a&nbsp;YouTube dnes rozhoduj\u00ed o&nbsp;tom, zda si mlad\u0161\u00ed publikum v\u016fbec v\u0161imne, \u017ee&nbsp;n\u011bjak\u00e9 p\u0159edstaven\u00ed existuje. Ale nejde o&nbsp;to m\u00edt dokonale nasv\u00edcen\u00fd trailer \u2013 funguje sp\u00ed\u0161 autentick\u00fd obsah.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ea199 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"a7ea199\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Podle Ticketmaster UK a\u017e 78&nbsp;% div\u00e1k\u016f uv\u00e1d\u00ed, \u017ee&nbsp;informace o&nbsp;divadeln\u00edch p\u0159edstaven\u00edch dnes z\u00edsk\u00e1vaj\u00ed p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b. To je v\u00fdrazn\u00fd posun oproti dob\u011b p\u0159ed deseti lety, kdy podobn\u00fd pod\u00edl \u010dinil n\u011bkolik procent.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8141c42 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"8141c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Form\u00e1ty jako Reels, TikTok, Shorts se st\u00e1vaj\u00ed standardem \u2013 ne proto, \u017ee&nbsp;jsou popul\u00e1rn\u00ed, ale proto\u017ee algoritmy up\u0159ednost\u0148uj\u00ed kr\u00e1tk\u00e1 videa. Divadla, kter\u00e1 vytvo\u0159\u00ed zaj\u00edmav\u00fd, rychl\u00fd vizu\u00e1ln\u00ed obsah, maj\u00ed lep\u0161\u00ed organick\u00fd dosah.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8b69d mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"6a8b69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">P\u0159\u00edklad:<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Powerhouse Theatre \u2013 Responsive Marketing. Projekt, kter\u00fd pou\u017e\u00edval ti\u0161t\u011bn\u00e9 a&nbsp;digit\u00e1ln\u00ed reklamy + sout\u011b\u017ee + c\u00edlen\u00e9 digit\u00e1ln\u00ed kampan\u011b + landing str\u00e1nky s&nbsp;odm\u011bnou (\u201echance to win\u201c vstupenky), a&nbsp;d\u00edky tomu zv\u00fd\u0161il prodeje abonentek o&nbsp;40&nbsp;% b\u011bhem jedn\u00e9 sez\u00f3ny.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7572a mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"bc7572a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Co nefunguje?<\/div><div class=\"mk-title-desc swm-hide-none\"><span>P\u0159ehnan\u011b form\u00e1ln\u00ed nebo korpor\u00e1tn\u00ed styl bez emoce. Divadlo nen\u00ed firma, kter\u00e1 prod\u00e1v\u00e1 produkt, ale z\u00e1\u017eitek a&nbsp;kulturu. Nevyu\u017e\u00edv\u00e1n\u00ed videoobsahu \u010di&nbsp;ignorov\u00e1n\u00ed kr\u00e1tk\u00fdch form\u00e1t\u016f znamen\u00e1 ztr\u00e1tu mlad\u0161\u00edho publika.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a762b7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a762b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f910c mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"c6f910c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>2.&nbsp;data, segmentace a&nbsp;personalizace: od \u201ejednoho newsletteru pro v\u0161echny\u201c k&nbsp;c\u00edlen\u00e9 komunikaci<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb0227 elementor-widget elementor-widget-text-editor\" data-id=\"cdb0227\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Divadla st\u00e1le \u010dasto pos\u00edlaj\u00ed hromadn\u00fd newsletter na cel\u00fd mailing list. Jen\u017ee publikum je rozmanit\u00e9: student, st\u00e1l\u00fd abonent, cizinec v&nbsp;Praze i&nbsp;rodi\u010d s&nbsp;d\u00edt\u011btem hledaj\u00ed n\u011bco jin\u00e9ho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd00443 elementor-widget elementor-widget-text-editor\" data-id=\"fd00443\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V kulturn\u00edm sektoru se \u010dast\u011bji pou\u017e\u00edvaj\u00ed CRM syst\u00e9my a&nbsp;ticketing, kter\u00e9 umo\u017e\u0148uj\u00ed analyzovat chov\u00e1n\u00ed publika (kdy lid\u00e9 kupuj\u00ed l\u00edstky, jak reaguj\u00ed na emaily, kter\u00e9 typy p\u0159edstaven\u00ed preferuj\u00ed). To d\u00e1v\u00e1 mo\u017enost zas\u00edlat relevantn\u00ed nab\u00eddky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43172e mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"a43172e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Modern\u00ed ticketingov\u00e9 a&nbsp;CRM syst\u00e9my umo\u017e\u0148uj\u00ed sledovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a&nbsp;podle toho c\u00edlit komunikaci.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e724eec mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"e724eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Personalizace zvy\u0161uje pravd\u011bpodobnost, \u017ee&nbsp;si div\u00e1k koup\u00ed l\u00edstek znovu \u2013 nap\u0159\u00edklad doporu\u010den\u00ed \u201eVid\u011bli jste na\u0161i komedii, zkuste i&nbsp;tento titul stejn\u00e9ho re\u017eis\u00e9ra\u201c.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d880d1 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"2d880d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Co nefunguje: univerz\u00e1ln\u00ed obsah bez segmentace. V&nbsp;roce 2025 u\u017e nesta\u010d\u00ed poslat v\u0161em tot\u00e9\u017e.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6facdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6facdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d0de6 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"d5d0de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>3.&nbsp;komunita, loajalita a&nbsp;div\u00e1k jako partner<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d991c4 elementor-widget elementor-widget-text-editor\" data-id=\"7d991c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Divadlo nen\u00ed jen \u201em\u00edsto, kde se hraje\u201c. Publikum se chce c\u00edtit jako sou\u010d\u00e1st komunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7110eb0 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"7110eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">after-talks a&nbsp;Q&A<\/div><div class=\"mk-title-desc swm-hide-none\"><span>setk\u00e1n\u00ed s&nbsp;herci po&nbsp;p\u0159edstaven\u00ed p\u0159etv\u00e1\u0159ej\u00ed div\u00e1ky v&nbsp;ambasadory zna\u010dky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20eb96d mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"20eb96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">podcasty a&nbsp;blogy<\/div><div class=\"mk-title-desc swm-hide-none\"><span>d\u00e1vaj\u00ed publiku d\u016fvod sledovat divadlo i&nbsp;mimo samotn\u00e9 p\u0159edstaven\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be5055 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"8be5055\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">soci\u00e1ln\u00ed interakce<\/div><div class=\"mk-title-desc swm-hide-none\"><span>odpov\u00eddat na koment\u00e1\u0159e a&nbsp;v\u00e9st dialog (ne jen vys\u00edlat)<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a9fcb mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"e7a9fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">co nefunguje<\/div><div class=\"mk-title-desc swm-hide-none\"><span>jednostrann\u00e1 komunikace. Div\u00e1k nechce b\u00fdt p\u0159\u00edjemcem sd\u011blen\u00ed, chce se zapojit<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a4131 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75a4131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbaadb mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"dcbaadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>4.&nbsp;propojen\u00ed online a&nbsp;offline z\u00e1\u017eitku<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cded20c elementor-widget elementor-widget-text-editor\" data-id=\"cded20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4670\" data-end=\"4750\">Cesta div\u00e1ka za\u010d\u00edn\u00e1 online \u2013 u&nbsp;webu a&nbsp;prvn\u00edho dojmu z&nbsp;vizu\u00e1ln\u00ed identity. Pokud je web nep\u0159ehledn\u00fd nebo nezvl\u00e1d\u00e1 mobiln\u00ed verzi, ztr\u00e1c\u00ed se div\u00e1ci je\u0161t\u011b d\u0159\u00edv, ne\u017e si stihnou vybrat p\u0159edstaven\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60487f1 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"60487f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Web mus\u00ed b\u00fdt nejen estetick\u00fd, ale i&nbsp;funk\u010dn\u00ed \u2013 jasn\u00e1 navigace, rychl\u00fd n\u00e1kup vstupenek, optimalizace pro mobil.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b1e0b mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"38b1e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Online obsah (trailery, making-of videa) roz\u0161i\u0159uje divadeln\u00ed z\u00e1\u017eitek a&nbsp;l\u00e1k\u00e1 k&nbsp;n\u00e1v\u0161t\u011bv\u011b.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b59d81 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"4b59d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Co nefunguje: odd\u011blovat marketing a&nbsp;samotn\u00e9 p\u0159edstaven\u00ed. Z\u00e1\u017eitek mus\u00ed b\u00fdt konzistentn\u00ed od prvn\u00edho kliknut\u00ed a\u017e po&nbsp;potlesk.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379f9cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"379f9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34002f mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"b34002f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>5. AI a&nbsp;automatizace: pomocn\u00edk, ne tv\u016frce<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98e253 elementor-widget elementor-widget-text-editor\" data-id=\"d98e253\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4670\" data-end=\"4750\">AI n\u00e1stroje dnes um\u011bj\u00ed navrhovat vizu\u00e1ly, pom\u00e1hat s&nbsp;n\u00e1vrhem text\u016f, optimalizovat kampan\u011b nebo navrhovat titulky a&nbsp;SEO meta popisky. To \u0161et\u0159\u00ed \u010das a&nbsp;umo\u017e\u0148uje v\u00edce experimentov\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4002622 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"4002622\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Rychl\u00e1 tvorba n\u00e1vrh\u016f vizu\u00e1l\u016f, inspirace pro texty, c\u00edlen\u00ed kampan\u00ed.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d27740 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"7d27740\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Automatizace rutinn\u00edch \u00fakol\u016f (pl\u00e1nov\u00e1n\u00ed post\u016f, reporting).<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13de519 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"13de519\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Ale! Strategie, kreativita a&nbsp;lidsk\u00fd cit z\u016fst\u00e1vaj\u00ed nenahraditeln\u00e9. Divadeln\u00ed marketing stoj\u00ed na emoc\u00edch, a&nbsp;ty AI sama nevytvo\u0159\u00ed.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd23874 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"cd23874\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>Co nefunguje: spol\u00e9hat se na AI jako na kompletn\u00ed n\u00e1hradu \u010dlov\u011bka.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968716c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"968716c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035adb1 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"035adb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>z\u00e1v\u011br: segmentace jako cesta k&nbsp;r\u016fstu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea026fa elementor-widget elementor-widget-text-editor\" data-id=\"ea026fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5861\" data-end=\"6071\">Divadla, kter\u00e1 v&nbsp;roce 2026 usp\u011bj\u00ed, budou ta, kter\u00e1 rozum\u00ed, \u017ee&nbsp;marketing nen\u00ed vedlej\u0161\u00ed operace, ale sou\u010d\u00e1st divadeln\u00edho pro\u017eitku. Autenticita, komunita, data a&nbsp;technologie \u2013 to jsou pil\u00ed\u0159e, kter\u00e9 se vypl\u00e1cej\u00ed.<\/p><p data-start=\"6073\" data-end=\"6386\">V MANERT m\u00e1me hlubok\u00e9 zku\u0161enosti s&nbsp;kulturn\u00edm marketingem a&nbsp;v\u00edme, jak tyto trendy p\u0159etavit do konkr\u00e9tn\u00edch kampan\u00ed \u2013 od soci\u00e1ln\u00edch s\u00edt\u00ed po&nbsp;strategii. R\u00e1di s&nbsp;v\u00e1mi probereme, jak m\u016f\u017eete vyu\u017e\u00edt pr\u00e1v\u011b tyto osv\u011bd\u010den\u00e9 p\u0159\u00edstupy pro va\u0161e divadlo, dramaturgii \u010di&nbsp;projekt, tak aby div\u00e1ci p\u0159i\u0161li, z\u016fstali a&nbsp;doporu\u010dili v\u00e1s d\u00e1l.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda6fc4 e-con-full e-flex e-con e-parent\" data-id=\"bda6fc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d4c3be7 e-con-full e-flex e-con e-child\" data-id=\"d4c3be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bc2ea9 e-flex e-con-boxed e-con e-child\" data-id=\"0bc2ea9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9283a69 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"9283a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>nev\u00edte si s&nbsp;t\u00edm rady?<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50726f9 e-con-full e-flex e-con e-child\" data-id=\"50726f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd10ce1 mk-service-list-icon-top mk-service-list-icon-horizontal-center elementor-widget elementor-widget-mk_service_list\" data-id=\"cd10ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_service_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"mk-service-list-container\">\n            <ul class=\"mk-list-items\">\n                                                            <li class=\"mk-service-list-item\">\n                            <div class=\"mk-service-list-item-inner elementor-repeater-item-7a42325\">\n                                                                <div class=\"mk-servicelist-icon-outer\">\n                                        <div class=\"mk-servicelist-icon-wrapper swm-anim\">\n\n                                            <span class=\"mk-service-list-image\"><img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2024\/04\/arrow_1.png\" class=\"attachment-full size-full\" alt=\"arrow_1\" \/><\/span>                                        <\/div>\n                                    <\/div>\n\n                                                                <div class=\"mk-servicelist-content-wrapper\">\n                                                                    <a href=\"https:\/\/www.manert.cz\/en\/kontakt\/\">\n                                                                <h3 class=\"mk-service-list-title swm-anim\">\n                                                                            contact<br\/>us                                                                    <\/h3>\n                                <div class=\"mk-service-list-description\"><\/div>                                                                <\/a>                            <\/div>\n                            <\/div>\n                        <\/li>\n                                                <\/ul>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Jak p\u0159iv\u00e9st do divadla nov\u00e9 div\u00e1ky a&nbsp;udr\u017eet ty st\u00e1vaj\u00edc\u00ed? V&nbsp;roce 2025 funguj\u00ed autenticita, komunita a&nbsp;propojen\u00ed online i&nbsp;offline sv\u011bta. Zjist\u011bte, kter\u00e9 trendy divadeln\u00edho marketingu opravdu funguj\u00ed \u2013 a&nbsp;co u\u017e na publikum nezab\u00edr\u00e1.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,35,46],"tags":[],"class_list":["post-4809","post","type-post","status-publish","format-standard","hentry","category-divadlo","category-kultura","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trendy divadeln\u00edho marketingu v roce 2026: co funguje a co ne &#8226; MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Divadeln\u00ed marketing 2026: co funguje a co ne? 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