{"id":4698,"date":"2025-05-02T23:59:52","date_gmt":"2025-05-02T21:59:52","guid":{"rendered":"https:\/\/www.manert.cz\/?p=4698"},"modified":"2025-07-03T03:17:22","modified_gmt":"2025-07-03T01:17:22","slug":"segmentace-podle-motivaci-kultura-jako-obohaceni-unik-i-status","status":"publish","type":"post","link":"https:\/\/www.manert.cz\/en\/segmentace-podle-motivaci-kultura-jako-obohaceni-unik-i-status\/","title":{"rendered":"Segmentace podle motivac\u00ed: Kultura jako obohacen\u00ed, \u00fanik i&nbsp;status"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4698\" class=\"elementor elementor-4698\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f508065 e-flex e-con-boxed e-con e-parent\" data-id=\"f508065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c49a11f elementor-widget elementor-widget-text-editor\" data-id=\"c49a11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"328\" data-end=\"537\">Pro\u010d lid\u00e9 chod\u00ed do divadla, na koncert, festival nebo v\u00fdstavu? N\u011bkdo hled\u00e1 hlubok\u00fd pro\u017eitek, jin\u00fd odpo\u010dinek a&nbsp;dal\u0161\u00ed presti\u017e. Segmentace podle motivac\u00ed odhaluje, co publikum skute\u010dn\u011b hled\u00e1 \u2013 a&nbsp;jak na to c\u00edlit komunikaci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a91ce2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a91ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a0095 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"92a0095\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>nesta\u010d\u00ed zn\u00e1t v\u011bk a&nbsp;bydli\u0161t\u011b - mus\u00edte zn\u00e1t d\u016fvod<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3401285 elementor-widget elementor-widget-text-editor\" data-id=\"3401285\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1360\" data-end=\"1690\">Demografick\u00e1 data \u0159\u00edkaj\u00ed, <em data-start=\"636\" data-end=\"641\">kdo<\/em> va\u0161i div\u00e1ci jsou. Segmentace podle motivac\u00ed \u0159\u00edk\u00e1, <em data-start=\"692\" data-end=\"698\">pro\u010d<\/em> k&nbsp;v\u00e1m chod\u00ed. Tyto odpov\u011bdi b\u00fdvaj\u00ed p\u0159ekvapiv\u011b rozmanit\u00e9 \u2013 a&nbsp;pr\u00e1v\u011b v&nbsp;tom tkv\u00ed kl\u00ed\u010d k&nbsp;efektivn\u00ed komunikaci a&nbsp;budov\u00e1n\u00ed vztahu s&nbsp;publikem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a762b7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a762b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f910c mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"c6f910c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>kultura jako obohacen\u00ed<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb0227 elementor-widget elementor-widget-text-editor\" data-id=\"cdb0227\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prvn\u00ed segment tvo\u0159\u00ed lid\u00e9, pro kter\u00e9 je kultura zp\u016fsobem, jak si roz\u0161\u00ed\u0159it obzory. Chod\u00ed za hlubok\u00fdm obsahem, my\u0161lenkovou stimulac\u00ed a&nbsp;inspirac\u00ed. Cht\u011bj\u00ed inscenace, koncerty nebo v\u00fdstavy, kter\u00e9 rezonuj\u00ed s&nbsp;aktu\u00e1ln\u00edmi spole\u010densk\u00fdmi t\u00e9maty a&nbsp;p\u0159in\u00e1\u0161ej\u00ed nov\u00e9 \u00fahly pohledu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce0464 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"0ce0464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Jak na n\u011b c\u00edlit?<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Zd\u016fraz\u0148ujte obsahovou hloubku, dramaturgick\u00e9 z\u00e1m\u011bry, kontext d\u00edla i&nbsp;p\u0159\u00ednos um\u011blc\u016f. Vyu\u017eijte rozhovory, podcasty a&nbsp;odborn\u011bj\u0161\u00ed texty, kter\u00e9 jim daj\u00ed pocit, \u017ee&nbsp;rozum\u00ed sv\u011btu kultury do hloubky.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6facdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6facdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d0de6 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"d5d0de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>kultura jako \u00fanik<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98294a9 elementor-widget elementor-widget-text-editor\" data-id=\"98294a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Druh\u00fd segment hled\u00e1 v&nbsp;kultu\u0159e relaxaci, z\u00e1bavu a&nbsp;\u00fanik z&nbsp;ka\u017edodenn\u00ed reality. Jde o&nbsp;div\u00e1ky, kte\u0159\u00ed cht\u011bj\u00ed hlavn\u011b odpo\u010d\u00edvat, pobavit se a&nbsp;na\u010derpat novou energii \u2013 a\u0165 u\u017e jde o&nbsp;muzik\u00e1l, komedii nebo v\u00fdpravnou show.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0316c elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"ce0316c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Jak na n\u011b c\u00edlit?<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Komunikujte atmosf\u00e9ru, emoce, p\u0159\u00edb\u011bh a&nbsp;z\u00e1\u017eitkovou str\u00e1nku programu. Pou\u017e\u00edvejte vizu\u00e1ly a&nbsp;jazyk, kter\u00fd zd\u016fraz\u0148uje radost, odpo\u010dinek a&nbsp;z\u00e1\u017eitky bez slo\u017eit\u00e9 interpretace.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a4131 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75a4131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbaadb mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"dcbaadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>kultura jako status<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cded20c elementor-widget elementor-widget-text-editor\" data-id=\"cded20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4670\" data-end=\"4750\">Pro t\u0159et\u00ed segment je kultura i&nbsp;ot\u00e1zkou spole\u010densk\u00e9 presti\u017ee. Tvo\u0159\u00ed jej lid\u00e9, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt vid\u011bni na spr\u00e1vn\u00fdch akc\u00edch a&nbsp;cht\u011bj\u00ed v\u011bd\u011bt, co je aktu\u00e1ln\u011b <em data-start=\"1951\" data-end=\"1955\">in<\/em>. Kultura je pro n\u011b sou\u010d\u00e1st\u00ed \u017eivotn\u00edho stylu a&nbsp;image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4729618 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"4729618\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Jak na n\u011b c\u00edlit?<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Zd\u016fraz\u0148ujte exkluzivitu, v\u00fdznamnost, spole\u010densk\u00fd kontext a&nbsp;z\u00e1\u017eitek, kter\u00fd jim umo\u017en\u00ed b\u00fdt \u201eu toho\u201c. Siln\u011b funguj\u00ed limitovan\u00e9 akce, premi\u00e9ry a&nbsp;VIP ud\u00e1losti s&nbsp;networkingem.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379f9cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"379f9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34002f mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"b34002f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>pro\u010d tuto segmentaci vyu\u017e\u00edvat?<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98e253 elementor-widget elementor-widget-text-editor\" data-id=\"d98e253\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4670\" data-end=\"4750\">Segmentace podle motivac\u00ed v\u00e1m umo\u017en\u00ed p\u0159ipravit odli\u0161n\u00e9 kampan\u011b pro r\u016fzn\u00e9 skupiny. Ne ka\u017ed\u00fd div\u00e1k pot\u0159ebuje sly\u0161et tot\u00e9\u017e. Kdy\u017e pochop\u00edte jejich motivace, dok\u00e1\u017eete komunikovat tak, aby va\u0161e sd\u011blen\u00ed bylo relevantn\u00ed \u2013 a&nbsp;z\u00e1rove\u0148 budujete zna\u010dku, kter\u00e1 mluv\u00ed jazykem sv\u00fdch div\u00e1k\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7048 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78c7048\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2548fad mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"2548fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>z\u00e1v\u011br: zn\u00e1te motivace sv\u00e9ho publika?<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4dd7f elementor-widget elementor-widget-text-editor\" data-id=\"7b4dd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5743\" data-end=\"5984\">Pokud komunikujete v\u0161em stejn\u011b, mluv\u00edte vlastn\u011b k&nbsp;nikomu. Za\u010dn\u011bte sv\u00e9 publikum vn\u00edmat nejen jako v\u011bkov\u00e9 skupiny nebo demografick\u00e9 segmenty, ale i&nbsp;jako lidi s&nbsp;r\u016fzn\u00fdmi motivacemi. Teprve pak bude va\u0161e marketingov\u00e1 komunikace skute\u010dn\u011b \u00fa\u010dinn\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda6fc4 e-con-full e-flex e-con e-parent\" data-id=\"bda6fc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d4c3be7 e-con-full e-flex e-con e-child\" data-id=\"d4c3be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bc2ea9 e-flex e-con-boxed e-con e-child\" data-id=\"0bc2ea9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9283a69 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"9283a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>nev\u00edte si s&nbsp;t\u00edm rady?<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50726f9 e-con-full e-flex e-con e-child\" data-id=\"50726f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd10ce1 mk-service-list-icon-top mk-service-list-icon-horizontal-center elementor-widget elementor-widget-mk_service_list\" data-id=\"cd10ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_service_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"mk-service-list-container\">\n            <ul class=\"mk-list-items\">\n                                                            <li class=\"mk-service-list-item\">\n                            <div class=\"mk-service-list-item-inner elementor-repeater-item-7a42325\">\n                                                                <div class=\"mk-servicelist-icon-outer\">\n                                        <div class=\"mk-servicelist-icon-wrapper swm-anim\">\n\n                                            <span class=\"mk-service-list-image\"><img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2024\/04\/arrow_1.png\" class=\"attachment-full size-full\" alt=\"arrow_1\" \/><\/span>                                        <\/div>\n                                    <\/div>\n\n                                                                <div class=\"mk-servicelist-content-wrapper\">\n                                                                    <a href=\"https:\/\/www.manert.cz\/en\/kontakt\/\">\n                                                                <h3 class=\"mk-service-list-title swm-anim\">\n                                                                            contact<br\/>us                                                                    <\/h3>\n                                <div class=\"mk-service-list-description\"><\/div>                                                                <\/a>                            <\/div>\n                            <\/div>\n                        <\/li>\n                                                <\/ul>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kultura jako obohacen\u00ed, \u00fanik i&nbsp;status. Pro\u010d lid\u00e9 chod\u00ed za kulturou a&nbsp;jak jejich motivace vyu\u017e\u00edt v&nbsp;marketingu? Segmentace podle motivac\u00ed odhaluje odpov\u011bdi.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":["post-4698","post","type-post","status-publish","format-standard","hentry","category-kultura","category-segmentace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentace podle motivac\u00ed: Kultura jako obohacen\u00ed, \u00fanik i status &#8226; MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, pro\u010d lid\u00e9 chod\u00ed za kulturou. 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