{"id":4644,"date":"2025-05-28T14:06:59","date_gmt":"2025-05-28T12:06:59","guid":{"rendered":"https:\/\/www.manert.cz\/?p=4644"},"modified":"2025-07-03T03:16:28","modified_gmt":"2025-07-03T01:16:28","slug":"segmentace-v-kulture","status":"publish","type":"post","link":"https:\/\/www.manert.cz\/en\/segmentace-publika-v-kulture-proc-vek-nestaci-a-co-misto-toho-opravdu-funguje\/","title":{"rendered":"Segmentace publika v&nbsp;kultu\u0159e: Pro\u010d v\u011bk nesta\u010d\u00ed (a&nbsp;co m\u00edsto toho opravdu funguje)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4644\" class=\"elementor elementor-4644\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f508065 e-flex e-con-boxed e-con e-parent\" data-id=\"f508065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c49a11f elementor-widget elementor-widget-text-editor\" data-id=\"c49a11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"302\" data-end=\"381\">V kultu\u0159e se \u010dasto dr\u017e\u00edme segmentace podle v\u011bku, pohlav\u00ed nebo bydli\u0161t\u011b. Jsou to data, kter\u00e1 m\u00e1me snadno k&nbsp;dispozici a&nbsp;rychle je dok\u00e1\u017eeme zanalyzovat. Jen\u017ee pokud chceme tvo\u0159it skute\u010dn\u011b efektivn\u00ed marketing, dramaturgii a&nbsp;programovou nab\u00eddku, pot\u0159ebujeme j\u00edt hloub\u011bji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f749e elementor-widget elementor-widget-text-editor\" data-id=\"14f749e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"444\" data-end=\"828\">\u201eNa\u0161i div\u00e1ci jsou p\u0159edev\u0161\u00edm \u017eeny ve v\u011bku 30\u201350 let, s&nbsp;vysoko\u0161kolsk\u00fdm vzd\u011bl\u00e1n\u00edm a&nbsp;bydl\u00ed v&nbsp;Praze.\u201c<br data-start=\"540\" data-end=\"543\" \/>Takto vypad\u00e1 typick\u00fd popis publika, se kter\u00fdm se setk\u00e1v\u00e1me v&nbsp;kulturn\u00edch instituc\u00edch. Takov\u00fd popis ale p\u0159in\u00e1\u0161\u00ed jen omezenou hodnotu. V\u011bk a&nbsp;pohlav\u00ed toti\u017e neprozrazuj\u00ed nic o&nbsp;tom, <strong data-start=\"719\" data-end=\"750\">pro\u010d lid\u00e9 chod\u00ed pr\u00e1v\u011b k&nbsp;v\u00e1m<\/strong>, co je motivuje, jak\u00fd z\u00e1\u017eitek o\u010dek\u00e1vaj\u00ed ani jak s&nbsp;nimi efektivn\u011b komunikovat.<\/p><p data-start=\"830\" data-end=\"1053\">Pokud se kultura chce st\u00e1t relevantn\u00ed v&nbsp;ka\u017edodenn\u00edm \u017eivot\u011b lid\u00ed, mus\u00ed pochopit, co jim p\u0159in\u00e1\u0161\u00ed. Nesta\u010d\u00ed jim \u0159\u00edkat, kdo jsou. Mus\u00edme rozum\u011bt, <strong data-start=\"971\" data-end=\"1052\">co hledaj\u00ed, co pot\u0159ebuj\u00ed a&nbsp;jak jim to m\u016f\u017eeme poskytnout l\u00e9pe ne\u017e kdokoli jin\u00fd<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a91ce2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a91ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a0095 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"92a0095\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>demografie je jen za\u010d\u00e1tek<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3401285 elementor-widget elementor-widget-text-editor\" data-id=\"3401285\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1360\" data-end=\"1690\">Demografick\u00e1 segmentace (v\u011bk, pohlav\u00ed, bydli\u0161t\u011b) m\u00e1 smysl. Umo\u017e\u0148uje orienta\u010dn\u00ed rozd\u011blen\u00ed publika, z\u00e1kladn\u00ed medi\u00e1ln\u00ed pl\u00e1nov\u00e1n\u00ed nebo tvorbu report\u016f pro granty a&nbsp;z\u0159izovatele. Je to v\u0161ak pouze <strong data-start=\"1283\" data-end=\"1317\">n\u00e1stroj pro z\u00e1kladn\u00ed orientaci<\/strong> \u2013 nikoliv pro tvorbu strategie, dramaturgie nebo c\u00edlen\u00e9ho marketingu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3728882 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"3728882\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>p\u0159\u00edklad z&nbsp;praxe<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9154b elementor-widget elementor-widget-text-editor\" data-id=\"1d9154b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1360\" data-end=\"1690\">Pokud v\u00edte, \u017ee&nbsp;va\u0161e n\u00e1v\u0161t\u011bvnice jsou \u017eeny ve v\u011bku 35\u201350 let, zjistili jste <strong data-start=\"1488\" data-end=\"1504\">kdo p\u0159ich\u00e1z\u00ed<\/strong>. Nev\u00edte v\u0161ak <strong data-start=\"1518\" data-end=\"1595\">pro\u010d p\u0159ich\u00e1zej\u00ed, co od v\u00e1s o\u010dek\u00e1vaj\u00ed a&nbsp;co jim nab\u00eddnout, aby p\u0159i\u0161ly znovu<\/strong>. Nev\u00edte, zda je motivuje intelektu\u00e1ln\u00ed obsah, spole\u010densk\u00fd status, estetick\u00fd z\u00e1\u017eitek, emocion\u00e1ln\u00ed pro\u017eitek, mo\u017enost str\u00e1vit \u010das s&nbsp;rodinou nebo t\u0159eba osobn\u00ed r\u016fst a&nbsp;reflexe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a762b7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a762b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f910c mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"c6f910c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>segmentace podle motivac\u00ed a&nbsp;hodnot publika<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb0227 elementor-widget elementor-widget-text-editor\" data-id=\"cdb0227\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Segmentace podle motivac\u00ed d\u011bl\u00ed publikum nikoliv podle v\u011bku \u010di&nbsp;pohlav\u00ed, ale podle toho, <strong data-start=\"1958\" data-end=\"2029\">jak\u00e9 vnit\u0159n\u00ed pot\u0159eby, hodnoty a&nbsp;c\u00edle si kulturn\u00ed n\u00e1v\u0161t\u011bvou napl\u0148uj\u00ed<\/strong>.<\/p><p><strong data-start=\"2037\" data-end=\"2086\">Mezi hlavn\u00ed motivace publika v&nbsp;kultu\u0159e pat\u0159\u00ed:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce0464 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"0ce0464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Obohacen\u00ed (Enrichment)<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Tito lid\u00e9 chod\u00ed do divadla, galerie \u010di&nbsp;na koncerty proto, aby se n\u011bco dozv\u011bd\u011bli, intelektu\u00e1ln\u011b rostli, objevovali nov\u00e9 pohledy na sv\u011bt, spole\u010dnost, \u010dlov\u011bka i&nbsp;sebe sam\u00e9. Zaj\u00edm\u00e1 je dramaturgie, kontext inscenace, inspiruj\u00ed je diskuze s&nbsp;tv\u016frci, podcasty a&nbsp;odborn\u00e9 rozhovory.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f989256 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"f989256\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">\u00danik (Escape)<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Tito n\u00e1v\u0161t\u011bvn\u00edci hledaj\u00ed relaxaci, emocion\u00e1ln\u00ed pro\u017eitek, nap\u011bt\u00ed, humor nebo slzy. Kultura je pro n\u011b \u00fanikem z&nbsp;ka\u017edodennosti, zp\u016fsobem, jak pro\u017e\u00edt n\u011bco, co v&nbsp;b\u011b\u017en\u00e9m \u017eivot\u011b neza\u017eij\u00ed \u2013 bez nutnosti hlub\u0161\u00ed intelektu\u00e1ln\u00ed reflexe.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d017cad elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"d017cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Spole\u010densk\u00fd status (Status)<\/div><div class=\"mk-title-desc swm-hide-none\"><span>\u010c\u00e1st publika vyu\u017e\u00edv\u00e1 kulturu k&nbsp;pos\u00edlen\u00ed vlastn\u00ed identity, spole\u010densk\u00e9 presti\u017ee a&nbsp;budov\u00e1n\u00ed profesn\u00edch i&nbsp;osobn\u00edch vztah\u016f. Je pro n\u011b d\u016fle\u017eit\u00e9, aby zna\u010dka byla pr\u00e9miov\u00e1, profesion\u00e1ln\u00ed, komunikovala exkluzivitu a&nbsp;nab\u00edzela mo\u017enosti, kter\u00e9 jim poskytnou pocit v\u00fdjime\u010dnosti.\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42245ec elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"42245ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Spojen\u00ed (Connection)<\/div><div class=\"mk-title-desc swm-hide-none\"><span>N\u011bkte\u0159\u00ed lid\u00e9 chod\u00ed do kultury proto, aby byli sou\u010d\u00e1st\u00ed komunity \u2013 aby tr\u00e1vili \u010das s&nbsp;rodinou, p\u0159\u00e1teli, partnery nebo navazovali nov\u00e1 spojen\u00ed. Kultura je pro n\u011b prost\u0159ed\u00edm, kter\u00e9 spojuje.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403cde7 elementor-widget elementor-widget-text-editor\" data-id=\"403cde7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3179\" data-end=\"3239\"><strong data-start=\"3183\" data-end=\"3239\">Pro\u010d je tato segmentace efektivn\u011bj\u0161\u00ed ne\u017e demografie? <\/strong>Kdy\u017e v\u00edte, <strong data-start=\"3252\" data-end=\"3276\">pro\u010d lid\u00e9 p\u0159ich\u00e1zej\u00ed<\/strong>, dok\u00e1\u017eete:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbab00 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"ebbab00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Vytvo\u0159it obsah a&nbsp;komunikaci, kter\u00e1 jejich motivaci oslov\u00ed.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e990bb5 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"e990bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Nab\u00eddnout produkty a&nbsp;slu\u017eby, kter\u00e9 odpov\u00eddaj\u00ed jejich pot\u0159eb\u00e1m.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e183665 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"e183665\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Vybudovat vztah, kter\u00fd nen\u00ed zalo\u017een na cen\u011b nebo slev\u00e1ch, ale na hodnot\u011b a&nbsp;v\u00fdznamu, kter\u00fd pro n\u011b m\u00e1te.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6facdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6facdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d0de6 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"d5d0de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>jak segmentaci motivac\u00ed zav\u00e9st v&nbsp;praxi<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0316c elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"ce0316c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Anal\u00fdza st\u00e1vaj\u00edc\u00edho publika<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Za\u010dn\u011bte kvalitativn\u00edm pr\u016fzkumem. Rozhovory, dotazn\u00edky, focus group \u2013 ptejte se n\u00e1v\u0161t\u011bvn\u00edk\u016f pro\u010d chod\u00ed k&nbsp;v\u00e1m, co jim n\u00e1v\u0161t\u011bva p\u0159in\u00e1\u0161\u00ed, co by jim chyb\u011blo, kdyby p\u0159estali chodit, co je motivuje k&nbsp;n\u00e1v\u0161t\u011bv\u011b a&nbsp;co je odrazuje.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e30a6 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"a4e30a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Mapov\u00e1n\u00ed motivac\u00ed na produkty a&nbsp;dramaturgii<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Ka\u017ed\u00e9 p\u0159edstaven\u00ed, v\u00fdstava nebo koncert oslovuj\u00ed jin\u00e9 motivace. Nap\u0159\u00edklad sou\u010dasn\u00e1 politick\u00e1 satira c\u00edl\u00ed prim\u00e1rn\u011b na publikum hledaj\u00edc\u00ed intelektu\u00e1ln\u00ed obohacen\u00ed a&nbsp;reflexi. Velk\u00fd muzik\u00e1l s&nbsp;hv\u011bzdn\u00fdm obsazen\u00edm \u010dasto m\u00ed\u0159\u00ed na \u00fanik a&nbsp;status.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e89f2 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"54e89f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Tvorba c\u00edlen\u00fdch kampan\u00ed<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Pokud m\u00e1te rozd\u011blen\u00e9 motivace publika, m\u016f\u017eete tvo\u0159it kampan\u011b, kter\u00e9 budou r\u016fzn\u00e9 motivace reflektovat. Nap\u0159\u00edklad:\n<br>- Pro motivaci obohacen\u00ed p\u0159iprav\u00edte podcasty, dramaturgick\u00e9 texty, besedy a&nbsp;odborn\u00fd obsah.\n<br>- Pro motivaci \u00faniku vytvo\u0159\u00edte kampan\u011b zd\u016fraz\u0148uj\u00edc\u00ed p\u0159\u00edb\u011bh, emoce, atmosf\u00e9ru, vizu\u00e1ln\u00ed styl a&nbsp;z\u00e1\u017eitek.\n<br>- Pro motivaci statusu budete komunikovat exkluzivitu, benefity pro p\u0159edplatitele, VIP vstupenky a&nbsp;pr\u00e9miov\u00e9 slu\u017eby.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a4131 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"75a4131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbaadb mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"dcbaadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>segmentace podle motivac\u00ed a&nbsp;jej\u00ed p\u0159\u00ednos pro strategii<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cded20c elementor-widget elementor-widget-text-editor\" data-id=\"cded20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4670\" data-end=\"4750\">Kdy\u017e kulturn\u00ed instituce vyu\u017e\u00edvaj\u00ed segmentaci motivac\u00ed, d\u011bj\u00ed se t\u0159i z\u00e1sadn\u00ed v\u011bci:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4729618 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"4729618\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Marketing m\u00e1 vy\u0161\u0161\u00ed n\u00e1vratnost<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Proto\u017ee komunikace c\u00edl\u00ed na skute\u010dn\u00e9 pot\u0159eby publika, p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky za stejn\u00e9 nebo ni\u017e\u0161\u00ed n\u00e1klady.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e524b elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"29e524b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Dramaturgie oslovuje v\u00edce vrstev publika<\/div><div class=\"mk-title-desc swm-hide-none\"><span>Dramaturgov\u00e9 ch\u00e1pou, \u017ee&nbsp;r\u016fzn\u00e1 p\u0159edstaven\u00ed p\u0159itahuj\u00ed r\u016fzn\u00e9 motivace. M\u00edsto univerz\u00e1ln\u00edch popis\u016f hledaj\u00ed zp\u016fsob, jak sv\u00e9 tituly nab\u00eddnout rozmanit\u00fdm segment\u016fm.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a7c15 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"c3a7c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Publikum buduje hlub\u0161\u00ed vztah s&nbsp;instituc\u00ed<\/div><div class=\"mk-title-desc swm-hide-none\"><span>N\u00e1v\u0161t\u011bvn\u00edci maj\u00ed pocit, \u017ee&nbsp;rozum\u00edte jejich pot\u0159eb\u00e1m, o\u010dek\u00e1v\u00e1n\u00edm a&nbsp;hodnot\u00e1m. To posiluje jejich loajalitu a&nbsp;pozitivn\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379f9cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"379f9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34002f mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"b34002f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>co na to data?<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98e253 elementor-widget elementor-widget-text-editor\" data-id=\"d98e253\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4670\" data-end=\"4750\">Studie The Audience Agency (UK) nebo Culture Segments (Morris Hargreaves McIntyre) dlouhodob\u011b potvrzuj\u00ed, \u017ee&nbsp;segmentace podle motivac\u00ed a&nbsp;hodnot je nejefektivn\u011bj\u0161\u00ed metodou:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63e86d elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"d63e86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Zvy\u0161uje konverzn\u00ed pom\u011br kampan\u00ed a\u017e o&nbsp;35\u201370&nbsp;%<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a9820 elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"64a9820\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Zlep\u0161uje m\u00edru n\u00e1vratu publika<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cde4b elementor-widget__width-initial mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"b2cde4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-subtitle swm-hide-none\">Posiluje p\u0159\u00edjmy nejen z&nbsp;ticketingu, ale i&nbsp;z&nbsp;doprovodn\u00fdch slu\u017eeb (bar, merchandising, VIP programy)<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c7048 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78c7048\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2548fad mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"2548fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>z\u00e1v\u011br: Kultura nen\u00ed pro v\u0161echny stejn\u011b<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4dd7f elementor-widget elementor-widget-text-editor\" data-id=\"7b4dd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5743\" data-end=\"5984\">Pokud chceme, aby kultura byla skute\u010dn\u011b <strong data-start=\"5783\" data-end=\"5798\">pro ka\u017ed\u00e9ho<\/strong>, mus\u00edme p\u0159estat d\u011blit publikum jen podle v\u011bku a&nbsp;pohlav\u00ed. Kultura je pro ka\u017ed\u00e9ho jinak. N\u011bkdo v&nbsp;n\u00ed hled\u00e1 odpov\u011bdi, jin\u00fd emoce, dal\u0161\u00ed status, dal\u0161\u00ed bezpe\u010dn\u00fd prostor pro vztahy a&nbsp;komunitu.<\/p><p data-start=\"5986\" data-end=\"6164\"><strong data-start=\"5986\" data-end=\"6078\">Segmentace motivac\u00ed nen\u00ed slo\u017eit\u00e1. Vy\u017eaduje v\u0161ak odvahu pod\u00edvat se na sv\u00e9 publikum jinak.<\/strong> Ne jako na \u010d\u00edsla v&nbsp;excelu, ale jako na \u017eiv\u00e9 lidi s&nbsp;re\u00e1ln\u00fdmi pot\u0159ebami, sny a&nbsp;p\u0159\u00edb\u011bhy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45903d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"45903d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5df68 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"8e5df68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>jak s&nbsp;t\u00edm pracujeme v&nbsp;MANERT<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29141a7 elementor-widget elementor-widget-text-editor\" data-id=\"29141a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5743\" data-end=\"5984\">V MANERT pom\u00e1h\u00e1me kulturn\u00edm instituc\u00edm zav\u00e1d\u011bt segmentaci motivac\u00ed do jejich strategi\u00ed, marketingu i&nbsp;dramaturgie. D\u00edky tomu zna\u010dky p\u0159est\u00e1vaj\u00ed komunikovat plo\u0161n\u011b a&nbsp;za\u010dnou budovat <strong data-start=\"6386\" data-end=\"6415\">skute\u010dn\u00fd vztah s&nbsp;publikem<\/strong>, kter\u00e9 je v\u011brn\u00e9, motivovan\u00e9 a&nbsp;hrd\u00e9 na to, \u017ee&nbsp;jsou jeho sou\u010d\u00e1st\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bda6fc4 e-con-full e-flex e-con e-parent\" data-id=\"bda6fc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d4c3be7 e-con-full e-flex e-con e-child\" data-id=\"d4c3be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0bc2ea9 e-flex e-con-boxed e-con e-child\" data-id=\"0bc2ea9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9283a69 mk-title-align--left elementor-widget elementor-widget-mk_title\" data-id=\"9283a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>nev\u00edte si s&nbsp;t\u00edm rady?<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50726f9 e-con-full e-flex e-con e-child\" data-id=\"50726f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd10ce1 mk-service-list-icon-top mk-service-list-icon-horizontal-center elementor-widget elementor-widget-mk_service_list\" data-id=\"cd10ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_service_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"mk-service-list-container\">\n            <ul class=\"mk-list-items\">\n                                                            <li class=\"mk-service-list-item\">\n                            <div class=\"mk-service-list-item-inner elementor-repeater-item-7a42325\">\n                                                                <div class=\"mk-servicelist-icon-outer\">\n                                        <div class=\"mk-servicelist-icon-wrapper swm-anim\">\n\n                                            <span class=\"mk-service-list-image\"><img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2024\/04\/arrow_1.png\" class=\"attachment-full size-full\" alt=\"arrow_1\" \/><\/span>                                        <\/div>\n                                    <\/div>\n\n                                                                <div class=\"mk-servicelist-content-wrapper\">\n                                                                    <a href=\"https:\/\/www.manert.cz\/en\/kontakt\/\">\n                                                                <h3 class=\"mk-service-list-title swm-anim\">\n                                                                            contact<br\/>us                                                                    <\/h3>\n                                <div class=\"mk-service-list-description\"><\/div>                                                                <\/a>                            <\/div>\n                            <\/div>\n                        <\/li>\n                                                <\/ul>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nesta\u010d\u00ed d\u011blit publikum podle v\u011bku. Skute\u010dn\u00e9 porozum\u011bn\u00ed motivac\u00edm lid\u00ed dok\u00e1\u017ee z&nbsp;va\u0161\u00ed komunikace ud\u011blat siln\u00fd n\u00e1stroj, kter\u00fd buduje loajalitu i&nbsp;n\u00e1v\u0161t\u011bvnost.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,41],"tags":[],"class_list":["post-4644","post","type-post","status-publish","format-standard","hentry","category-kultura","category-segmentace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentace publika v kultu\u0159e: Pro\u010d v\u011bk nesta\u010d\u00ed (a co m\u00edsto toho opravdu funguje) &#8226; MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"V\u011bk nesta\u010d\u00ed. 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