{"id":5080,"date":"2026-03-14T02:05:34","date_gmt":"2026-03-14T01:05:34","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=5080"},"modified":"2026-04-04T11:28:50","modified_gmt":"2026-04-04T09:28:50","slug":"muzi-dnes-konference-ligy-otevrenych-muzu","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/muzi-dnes-konference-ligy-otevrenych-muzu\/","title":{"rendered":"Men Today: Conference of the League of Open Men"},"content":{"rendered":"
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case study<\/div>

Men Today: Conference of the League of Open Men<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
C\u00edlem bylo vytvo\u0159it silnou digit\u00e1ln\u00ed komunikaci pro konferenci Mu\u017ei dnes, kter\u00e1 by dok\u00e1zala oslovit odbornou i \u0161irokou ve\u0159ejnost a otev\u0159\u00edt d\u016fle\u017eit\u00e1 t\u00e9mata sou\u010dasn\u00e9ho mu\u017estv\u00ed. Komunikace m\u011bla propojit odborn\u00fd obsah s lidsk\u00fdm a srozumiteln\u00fdm jazykem a vytvo\u0159it prostor pro diskusi o mu\u017esk\u00e9 identit\u011b, vztaz\u00edch, emoc\u00edch a roli mu\u017e\u016f v dne\u0161n\u00ed spole\u010dnosti.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Konference Mu\u017ei dnes se v\u011bnuje citliv\u00fdm spole\u010densk\u00fdm t\u00e9mat\u016fm, kter\u00e1 vy\u017eaduj\u00ed citlivou, respektuj\u00edc\u00ed a z\u00e1rove\u0148 dostate\u010dn\u011b atraktivn\u00ed komunikaci. V\u00fdzvou bylo p\u0159edstavit konferenci tak, aby oslovila jak odborn\u00edky, tak \u0161ir\u0161\u00ed ve\u0159ejnost, zv\u00fd\u0161it pov\u011bdom\u00ed o jej\u00edm programu a motivovat publikum k \u00fa\u010dasti i sd\u00edlen\u00ed t\u00e9mat, kter\u00e1 konference otev\u00edr\u00e1.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Navrhli jsme komplexn\u00ed digit\u00e1ln\u00ed komunika\u010dn\u00ed strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b, video obsah a vizu\u00e1ln\u00ed identitu kampan\u011b. Vytvo\u0159ili jsme s\u00e9rii vide\u00ed s \u0159e\u010dn\u00edky a odborn\u00edky, p\u0159ipravili grafick\u00e9 materi\u00e1ly pro online komunikaci a nastavili publika\u010dn\u00ed pl\u00e1n, kter\u00fd postupn\u011b p\u0159edstavoval program konference, jej\u00ed t\u00e9mata i osobnosti, kter\u00e9 na n\u00ed vystoup\u00ed.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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services<\/div>
social media\n
graphics & design\n
online advertising\n
strategy\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Konference Mu\u017ei dnes vznikla u p\u0159\u00edle\u017eitosti 20. v\u00fdro\u010d\u00ed Ligy otev\u0159en\u00fdch mu\u017e\u016f a jej\u00edm c\u00edlem je otev\u0159\u00edt \u0161ir\u0161\u00ed spole\u010denskou debatu o postaven\u00ed mu\u017e\u016f v sou\u010dasn\u00e9 spole\u010dnosti. Akce propojuje odborn\u00edky z oblasti psychologie, sociologie, vzd\u011bl\u00e1v\u00e1n\u00ed i m\u00e9di\u00ed a vytv\u00e1\u0159\u00ed prostor pro sd\u00edlen\u00ed zku\u0161enost\u00ed, inspiraci a hled\u00e1n\u00ed nov\u00fdch p\u0159\u00edstup\u016f k t\u00e9mat\u016fm mu\u017estv\u00ed, rodi\u010dovstv\u00ed, emoc\u00ed nebo du\u0161evn\u00edho zdrav\u00ed.\n\n

Na\u0161\u00edm \u00fakolem bylo p\u0159ipravit a realizovat digit\u00e1ln\u00ed komunikaci konference tak, aby dok\u00e1zala tato t\u00e9mata p\u0159edstavit srozumiteln\u011b, citliv\u011b a z\u00e1rove\u0148 atraktivn\u011b pro online publikum. Zam\u011b\u0159ili jsme se na strategickou pr\u00e1ci se soci\u00e1ln\u00edmi s\u00edt\u011bmi, tvorbu videoobsahu, vizu\u00e1ln\u00ed komunikaci a dlouhodob\u00e9 budov\u00e1n\u00ed pov\u011bdom\u00ed o konferenci.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Soci\u00e1ln\u00ed s\u00edt\u011b hr\u00e1ly v komunikaci konference kl\u00ed\u010dovou roli. Vyu\u017eili jsme je jako hlavn\u00ed n\u00e1stroj pro postupn\u00e9 p\u0159edstavov\u00e1n\u00ed t\u00e9mat konference, jednotliv\u00fdch \u0159e\u010dn\u00edk\u016f i \u0161ir\u0161\u00edho kontextu pr\u00e1ce Ligy otev\u0159en\u00fdch mu\u017e\u016f.\n\n

Na platform\u00e1ch Facebook a Instagram jsme vytvo\u0159ili obsahovou strategii, kter\u00e1 kombinovala informa\u010dn\u00ed obsah, edukativn\u00ed sd\u011blen\u00ed i video form\u00e1ty.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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hlavn\u00ed aktivity<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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tvorba grafick\u00fdch vizu\u00e1l\u016f p\u0159edstavuj\u00edc\u00edch \u0159e\u010dn\u00edky, t\u00e9mata a program konference<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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produkce kr\u00e1tk\u00fdch vide\u00ed s odborn\u00edky z Ligy otev\u0159en\u00fdch mu\u017e\u016f a hosty konference\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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publikace edukativn\u00edch p\u0159\u00edsp\u011bvk\u016f zam\u011b\u0159en\u00fdch na t\u00e9mata mu\u017esk\u00e9ho du\u0161evn\u00edho zdrav\u00ed, vztah\u016f a rodi\u010dovstv\u00ed\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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postupn\u00e9 budov\u00e1n\u00ed pov\u011bdom\u00ed o konferenci prost\u0159ednictv\u00edm publika\u010dn\u00edho pl\u00e1nu a tematick\u00fdch s\u00e9ri\u00ed\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pr\u00e1ce s komunitou a zapojen\u00ed sleduj\u00edc\u00edch do diskuse o t\u00e9matech konference<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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social media<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky systematick\u00e9 pr\u00e1ci se soci\u00e1ln\u00edmi s\u00edt\u011bmi, videoobsahem a vizu\u00e1ln\u00ed komunikac\u00ed se poda\u0159ilo zv\u00fd\u0161it pov\u011bdom\u00ed o konferenci Mu\u017ei dnes a otev\u0159\u00edt \u0161ir\u0161\u00ed ve\u0159ejnou debatu o t\u00e9matech, kter\u00e1 jsou pro sou\u010dasnou spole\u010dnost d\u016fle\u017eit\u00e1.\n\n

Digit\u00e1ln\u00ed komunikace pomohla p\u0159edstavit konferenci jako otev\u0159en\u00fd prostor pro dialog o mu\u017estv\u00ed, vztaz\u00edch a emoc\u00edch a z\u00e1rove\u0148 pos\u00edlila zna\u010dku Ligy otev\u0159en\u00fdch mu\u017e\u016f jako respektovan\u00e9 organizace, kter\u00e1 se dlouhodob\u011b v\u011bnuje pr\u00e1ci s mu\u017ei.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie Mu\u017ei dnes: Konference Ligy otev\u0159en\u00fdch mu\u017e\u016f konceptC\u00edlem bylo vytvo\u0159it silnou digit\u00e1ln\u00ed komunikaci pro konferenci Mu\u017ei dnes, kter\u00e1 by dok\u00e1zala oslovit odbornou i \u0161irokou ve\u0159ejnost a otev\u0159\u00edt d\u016fle\u017eit\u00e1 t\u00e9mata sou\u010dasn\u00e9ho mu\u017estv\u00ed. Komunikace m\u011bla propojit odborn\u00fd obsah s lidsk\u00fdm a srozumiteln\u00fdm jazykem a vytvo\u0159it prostor pro diskusi o mu\u017esk\u00e9 identit\u011b, vztaz\u00edch, emoc\u00edch a roli mu\u017e\u016f v dne\u0161n\u00ed spole\u010dnosti. […]<\/p>\n","protected":false},"author":1,"featured_media":5082,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[30,29,31],"class_list":["post-5080","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-dobro","portfolio_category-kultura","portfolio_category-vzdelavani"],"yoast_head":"\nMu\u017ei dnes: Konference Ligy otev\u0159en\u00fdch mu\u017e\u016f • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Navrhli jsme komplexn\u00ed digit\u00e1ln\u00ed komunika\u010dn\u00ed strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b, video obsah a vizu\u00e1ln\u00ed identitu kampan\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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