{"id":4618,"date":"2025-06-12T17:39:51","date_gmt":"2025-06-12T15:39:51","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4618"},"modified":"2026-05-11T00:16:05","modified_gmt":"2026-05-10T22:16:05","slug":"liga-otevrenych-muzu","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/liga-otevrenych-muzu\/","title":{"rendered":"League of Open Men"},"content":{"rendered":"
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case study<\/div>

League of Open Men<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it dlouhodobou, udr\u017eitelnou a srozumitelnou komunikaci, kter\u00e1 dok\u00e1\u017ee oslovit r\u016fzn\u00e9 typy mu\u017e\u016f \u2013 od t\u011bch, kte\u0159\u00ed pot\u0159ebuj\u00ed akutn\u00ed pomoc, po ty, kte\u0159\u00ed hledaj\u00ed nov\u00fd sm\u011br nebo inspiraci. Oslovit jsme cht\u011bli s respektem, empati\u00ed a p\u0159esv\u011bd\u010divost\u00ed, bez kli\u0161\u00e9 a zjednodu\u0161ov\u00e1n\u00ed.\n\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
LOM pracuje s citliv\u00fdmi t\u00e9maty jako je n\u00e1sil\u00ed, rodi\u010dovstv\u00ed, mu\u017esk\u00e1 identita nebo vztek. Propojit odborn\u00fd obsah s lidsk\u00fdm t\u00f3nem, jasn\u00fdm sd\u011blen\u00edm a atraktivn\u00ed vizu\u00e1ln\u00ed prezentac\u00ed bylo kl\u00ed\u010dov\u00e9. Z\u00e1rove\u0148 bylo t\u0159eba sjednotit rozt\u0159\u00ed\u0161t\u011bnou komunikaci r\u016fzn\u00fdch projekt\u016f a nastavit funguj\u00edc\u00ed a m\u011b\u0159itelnou strategii.\n\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
P\u0159evzali jsme spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed, vytvo\u0159ili strategick\u00fd r\u00e1mec komunikace, zavedli pravidelnou edukativn\u00ed s\u00e9rii #Sebep\u00e9\u010deP\u00e1tek, nastavili reklamn\u00ed kampan\u011b a jednotn\u00fd vizu\u00e1ln\u00ed styl. V\u00fdsledkem je n\u011bkolikan\u00e1sobn\u00fd n\u00e1r\u016fst v\u0161ech d\u016fle\u017eit\u00fdch metrik a vybudov\u00e1n\u00ed respektovan\u00e9 online zna\u010dky.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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realizace<\/div>
duben 2025 - sou\u010dasnost<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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services<\/div>
social media\n
graphics & design\n
online advertising\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Liga otev\u0159en\u00fdch mu\u017e\u016f (LOM) je organizace, kter\u00e1 m\u011bn\u00ed zp\u016fsob, jak\u00fdm se v \u010cesku mluv\u00ed o mu\u017estv\u00ed, rodi\u010dovstv\u00ed, agresivit\u011b nebo emoc\u00edch. S LOMem jsme spojili s\u00edly ve chv\u00edli, kdy bylo pot\u0159eba zefektivnit a sjednotit jejich digit\u00e1ln\u00ed komunikaci. V\u00fdsledkem je strategicky \u0159\u00edzen\u00fd obsahov\u00fd a vizu\u00e1ln\u00ed ekosyst\u00e9m, kter\u00fd organicky roste a podporuje d\u016fle\u017eit\u00e1 spole\u010densk\u00e1 t\u00e9mata.\n\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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komplexn\u00ed spr\u00e1va obsahu<\/div>
Facebook a Instagram s jasnou strukturou a rubrikami<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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budov\u00e1n\u00ed komunity<\/div>
aktivn\u00ed komunikace, empatie a dialog se sleduj\u00edc\u00edmi<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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storytelling a edukace<\/div>
form\u00e1ty zam\u011b\u0159en\u00e9 na du\u0161evn\u00ed zdrav\u00ed, rodi\u010dovstv\u00ed a vztahy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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z\u00e1sadn\u00ed r\u016fst v\u00fdkonu<\/div>
meziro\u010dn\u00ed nav\u00fd\u0161en\u00ed v\u0161ech metrik o stovky procent<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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soci\u00e1ln\u00ed s\u00edt\u011b: struktura, r\u016fst a smysluplnost<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Results for the past\n
year on Facebook and Instagram<\/b><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2,9 mil.<\/strong>
impressions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1,4 mil.<\/strong>
reach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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31 tis.<\/strong>
interactions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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39 tis.<\/strong>
profile visits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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17 tis.<\/strong>
website clicks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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+5100<\/strong>
followers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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17 tis.<\/strong>
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+5100<\/strong>
followers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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digit\u00e1ln\u00ed identita<\/div>
sjednocen\u00ed grafiky nap\u0159\u00ed\u010d s\u00edt\u011bmi i kampan\u011bmi<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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video-produkce<\/div>
st\u0159ih kr\u00e1tk\u00fdch form\u00e1t\u016f, reels, reels-podcast\u016f a dokumentac\u00ed z akc\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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kreativn\u00ed ideace<\/div>
origin\u00e1ln\u00ed carouselov\u00e9 s\u00e9rie, mikrop\u0159\u00edb\u011bhy a vizu\u00e1ln\u011b \u010diteln\u00e9 form\u00e1ty<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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s citlivost\u00ed k t\u00e9matu<\/div>
design, kter\u00fd um\u00ed mluvit o emoc\u00edch bez kli\u0161\u00e9 a zjednodu\u0161en\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: vizu\u00e1ln\u00ed jazyk LOMu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kampan\u011b na projekty Patron a Zvl\u00e1d\u00e1n\u00ed vzteku<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A\/B testov\u00e1n\u00ed vizu\u00e1l\u016f i tonalit<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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relevance p\u0159ed v\u00fdkon<\/div>
efektivn\u00ed rozpo\u010det i u kampan\u00ed s ni\u017e\u0161\u00edm reach c\u00edlen\u00fdm na specifick\u00e9 segmenty<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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konverze na re\u00e1ln\u00e9 p\u0159ihl\u00e1\u0161ky do program\u016f a n\u00e1v\u0161t\u011bvy webu<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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meta ads: c\u00edlen\u00e9 kampan\u011b pro konkr\u00e9tn\u00ed mu\u017ee<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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anal\u00fdza trhu a c\u00edlov\u00fdch skupin<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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stanoven\u00ed komunika\u010dn\u00edch priorit pro ka\u017ed\u00fd projekt<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdb\u011br vhodn\u00fdch kan\u00e1l\u016f a form\u00e1t\u016f<\/div>
propojen\u00ed organick\u00e9ho obsahu, placen\u00e9 reklamy a vide\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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m\u011bs\u00ed\u010dn\u00ed reporting v\u00fdkonu a doporu\u010den\u00ed pro optimalizaci<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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spolupr\u00e1ce s veden\u00edm LOMu i odborn\u00fdmi garanty<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategie: od insightu ke komunikaci<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky ucelen\u00e9 strategii, strukturovan\u00e9mu obsahu, profesion\u00e1ln\u00edmu vizu\u00e1ln\u00edmu stylu a empatick\u00e9mu p\u0159\u00edstupu se da\u0159\u00ed napl\u0148ovat dlouhodob\u00fd c\u00edl LOM: zlep\u0161ovat kvalitu \u017eivota mu\u017e\u016f a posilovat spole\u010densk\u00e9 pov\u011bdom\u00ed o d\u016fle\u017eit\u00fdch t\u00e9matech. Zna\u010dka Liga otev\u0159en\u00fdch mu\u017e\u016f m\u00e1 d\u00edky tomu stabiln\u00ed digit\u00e1ln\u00ed hlas, kter\u00fd je sly\u0161et.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie Liga otev\u0159en\u00fdch mu\u017e\u016f konceptNa\u0161\u00edm c\u00edlem bylo vytvo\u0159it dlouhodobou, udr\u017eitelnou a srozumitelnou komunikaci, kter\u00e1 dok\u00e1\u017ee oslovit r\u016fzn\u00e9 typy mu\u017e\u016f \u2013 od t\u011bch, kte\u0159\u00ed pot\u0159ebuj\u00ed akutn\u00ed pomoc, po ty, kte\u0159\u00ed hledaj\u00ed nov\u00fd sm\u011br nebo inspiraci. Oslovit jsme cht\u011bli s respektem, empati\u00ed a p\u0159esv\u011bd\u010divost\u00ed, bez kli\u0161\u00e9 a zjednodu\u0161ov\u00e1n\u00ed. v\u00fdzvaLOM pracuje s citliv\u00fdmi t\u00e9maty jako je n\u00e1sil\u00ed, rodi\u010dovstv\u00ed, […]<\/p>\n","protected":false},"author":1,"featured_media":5076,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[30,31],"class_list":["post-4618","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-dobro","portfolio_category-vzdelavani"],"yoast_head":"\nLiga otev\u0159en\u00fdch mu\u017e\u016f • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"S Ligou otev\u0159en\u00fdch mu\u017e\u016f (LOMem) jsme spojili s\u00edly ve chv\u00edli, kdy bylo pot\u0159eba zefektivnit a sjednotit jejich digit\u00e1ln\u00ed komunikaci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/liga-otevrenych-muzu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liga otev\u0159en\u00fdch mu\u017e\u016f • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"S Ligou otev\u0159en\u00fdch mu\u017e\u016f (LOMem) jsme spojili s\u00edly ve chv\u00edli, kdy bylo pot\u0159eba zefektivnit a sjednotit jejich digit\u00e1ln\u00ed komunikaci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/liga-otevrenych-muzu\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-10T22:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/06\/lom-portfolio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/\",\"name\":\"Liga otev\u0159en\u00fdch mu\u017e\u016f • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/lom-portfolio.jpg\",\"datePublished\":\"2025-06-12T15:39:51+00:00\",\"dateModified\":\"2026-05-10T22:16:05+00:00\",\"description\":\"S Ligou otev\u0159en\u00fdch mu\u017e\u016f (LOMem) jsme spojili s\u00edly ve chv\u00edli, kdy bylo pot\u0159eba zefektivnit a sjednotit jejich digit\u00e1ln\u00ed komunikaci.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/liga-otevrenych-muzu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/lom-portfolio.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/lom-portfolio.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"Liga otev\u0159en\u00fdch mu\u017e\u016f - 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