{"id":4411,"date":"2025-02-25T14:22:19","date_gmt":"2025-02-25T13:22:19","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4411"},"modified":"2026-04-04T11:29:45","modified_gmt":"2026-04-04T09:29:45","slug":"tatofest","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/tatofest\/","title":{"rendered":"T\u00e1toFest"},"content":{"rendered":"
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case study<\/div>

T\u00e1toFest<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Vytvo\u0159it efektivn\u00ed marketingovou strategii, kter\u00e1 oslov\u00ed c\u00edlovou skupinu festivalu, podpo\u0159\u00ed jeho propagaci a zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Bylo pot\u0159eba roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o festivalu, oslovit nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky a vytvo\u0159it silnou digit\u00e1ln\u00ed identitu v\u010detn\u011b ucelen\u00e9 komunikace nap\u0159\u00ed\u010d platformami.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Navrhli jsme marketingovou strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b, vizu\u00e1ln\u00ed identitu a PR aktivity, optimalizovali jsme web a nasadili c\u00edlen\u00fd e-mail marketing.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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services<\/div>
social media\n
website\n
graphics & design\n
public relations \/ PR\n
online advertising\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00e1toFest je rodinn\u00fd festival nez\u00e1visl\u00e9 hudby a poezie mezi Chodskem a Plzn\u00ed. B\u011bhem na\u0161\u00ed \u0161estim\u011bs\u00ed\u010dn\u00ed spolupr\u00e1ce jsme pomohli pos\u00edlit jeho digit\u00e1ln\u00ed prezentaci, zlep\u0161it online komunikaci a zv\u00fd\u0161it pov\u011bdom\u00ed o akci.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategie obsahu<\/div>
definice kl\u00ed\u010dov\u00fdch t\u00e9mat a pl\u00e1n komunikace<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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spr\u00e1va a tvorba obsahu<\/div>
pravideln\u00e9 p\u0159\u00edsp\u011bvky, stories, interaktivn\u00ed prvky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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podpora kampan\u00ed<\/div>
zapojen\u00ed vystupuj\u00edc\u00edch interpret\u016f\/kapel a slamer\u016f, sout\u011b\u017ee, zv\u00fd\u0161en\u00ed engagementu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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soci\u00e1ln\u00ed s\u00edt\u011b: osloven\u00ed & aktivizace komunity<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SEO a analytika<\/div>
zlep\u0161en\u00ed viditelnosti ve vyhled\u00e1va\u010d\u00edch a sledov\u00e1n\u00ed v\u00fdkonu webu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00faprava obsahu<\/div>
aktualizace informac\u00ed a vylep\u0161en\u00ed UX<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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webov\u00e9 str\u00e1nky: optimalizace & spr\u00e1va obsahu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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digit\u00e1ln\u00ed grafika<\/div>
tvorba grafick\u00fdch materi\u00e1l\u016f pro web a soci\u00e1ln\u00ed s\u00edt\u011b<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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kreativn\u00ed ideace<\/div>
tvorba vizu\u00e1ln\u011b atraktivn\u00edch kampan\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: siln\u00e1 vizu\u00e1ln\u00ed identita<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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tvorba tiskov\u00fdch zpr\u00e1v a PR \u010dl\u00e1nk\u016f<\/div>
propagace festivalu v m\u00e9di\u00edch<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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marketingov\u00e1 konzultace<\/div>
optimalizace strategie a rozvoj brandu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PR & marketingov\u00e9 poradenstv\u00ed: zv\u00fd\u0161en\u00ed medi\u00e1ln\u00ed viditelnosti<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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c\u00edlen\u00e9 e-mailov\u00e9 kampan\u011b<\/div>
informov\u00e1n\u00ed a aktivizace st\u00e1vaj\u00edc\u00edch i potenci\u00e1ln\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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online reklama: e-mail marketing<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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anal\u00fdza trhu a definice c\u00edlov\u00e9 skupiny<\/div>
p\u0159esn\u011bj\u0161\u00ed zac\u00edlen\u00ed kampan\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pl\u00e1n obsahu a m\u011b\u0159en\u00ed v\u00fdsledk\u016f<\/div>
optimalizace komunikace pro maxim\u00e1ln\u00ed dosah<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategie: dlouhodob\u00e1 marketingov\u00e1 vize<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky komplexn\u00ed marketingov\u00e9 strategii se poda\u0159ilo roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o festivalu T\u00e1toFest, aktivizovat c\u00edlovou skupinu a vytvo\u0159it silnou online prezentaci, kter\u00e1 podpo\u0159ila r\u016fst a \u00fasp\u011bch cel\u00e9 akce.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie T\u00e1toFest konceptVytvo\u0159it efektivn\u00ed marketingovou strategii, kter\u00e1 oslov\u00ed c\u00edlovou skupinu festivalu, podpo\u0159\u00ed jeho propagaci a zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost. v\u00fdzvaBylo pot\u0159eba roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o festivalu, oslovit nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky a vytvo\u0159it silnou digit\u00e1ln\u00ed identitu v\u010detn\u011b ucelen\u00e9 komunikace nap\u0159\u00ed\u010d platformami. \u0159e\u0161en\u00edNavrhli jsme marketingovou strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b, vizu\u00e1ln\u00ed identitu a PR aktivity, optimalizovali jsme web a nasadili c\u00edlen\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":4416,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[29],"class_list":["post-4411","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-kultura"],"yoast_head":"\nT\u00e1toFest • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Navrhli jsme strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b a PR aktivity, optimalizovali jsme web a nasadili c\u00edlen\u00fd e-mail marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/tatofest\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1toFest • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Navrhli jsme strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b a PR aktivity, optimalizovali jsme web a nasadili c\u00edlen\u00fd e-mail marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/tatofest\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/TatoFest-Nahledovy-obrazek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/\",\"name\":\"T\u00e1toFest • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/TatoFest-Nahledovy-obrazek.jpg\",\"datePublished\":\"2025-02-25T13:22:19+00:00\",\"dateModified\":\"2026-04-04T09:29:45+00:00\",\"description\":\"Navrhli jsme strategii zam\u011b\u0159enou na soci\u00e1ln\u00ed s\u00edt\u011b a PR aktivity, optimalizovali jsme web a nasadili c\u00edlen\u00fd e-mail marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/tatofest\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/TatoFest-Nahledovy-obrazek.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/TatoFest-Nahledovy-obrazek.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"TatoFest - 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