{"id":4374,"date":"2024-06-25T00:33:23","date_gmt":"2024-06-24T22:33:23","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4374"},"modified":"2026-04-04T11:30:39","modified_gmt":"2026-04-04T09:30:39","slug":"kolovna","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/kolovna\/","title":{"rendered":"Kolovna"},"content":{"rendered":"
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case study<\/div>

Kolovna<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Vytvo\u0159it silnou digit\u00e1ln\u00ed prezentaci, kter\u00e1 oslov\u00ed cyklistickou komunitu, inspiruje nov\u00e9 z\u00e1kazn\u00edky a podpo\u0159\u00ed r\u016fst zna\u010dky.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Bylo pot\u0159eba sjednotit vizu\u00e1ln\u00ed styl, zlep\u0161it komunikaci sm\u011brem k z\u00e1kazn\u00edk\u016fm a efektivn\u011bji pracovat s obsahem na soci\u00e1ln\u00edch s\u00edt\u00edch i v m\u00e9di\u00edch.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Navrhli jsme obsahovou strategii pro soci\u00e1ln\u00ed s\u00edt\u011b, pos\u00edlili vizu\u00e1ln\u00ed identitu zna\u010dky a zajistili pravideln\u00e9 PR v\u00fdstupy v\u010detn\u011b tiskov\u00fdch zpr\u00e1v a \u010dl\u00e1nk\u016f.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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services<\/div>
social media\n
graphics & design\n
public relations \/ PR\n
strategie a poradenstv\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kolovna je cyklistick\u00fd koncept spojuj\u00edc\u00ed p\u016fj\u010dovnu kol, z\u00e1\u017eitkov\u00e9 cyklov\u00fdlety a komunitu nad\u0161en\u00fdch biker\u016f. Na\u0161e \u0161estim\u011bs\u00ed\u010dn\u00ed spolupr\u00e1ce se zam\u011b\u0159ila na pos\u00edlen\u00ed brandu prost\u0159ednictv\u00edm efektivn\u00ed spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed, vizu\u00e1ln\u00ed identity a PR aktivit, kter\u00e9 podpo\u0159ily pov\u011bdom\u00ed o zna\u010dce.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategie obsahu<\/div>
definice t\u00f3nu komunikace a kl\u00ed\u010dov\u00fdch t\u00e9mat<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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spr\u00e1va a tvorba obsahu<\/div>
pravideln\u00e9 p\u0159\u00edsp\u011bvky, stories, reels a interaktivn\u00ed form\u00e1ty<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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podpora kampan\u00ed<\/div>
c\u00edlen\u00e9 aktivity zam\u011b\u0159en\u00e9 na akce, novinky a produkty<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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soci\u00e1ln\u00ed s\u00edt\u011b: budov\u00e1n\u00ed komunity & engagementu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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digit\u00e1ln\u00ed grafika<\/div>
sjednocen\u00ed vizu\u00e1ln\u00edho stylu nap\u0159\u00ed\u010d platformami<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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kreativn\u00ed ideace<\/div>
n\u00e1vrh origin\u00e1ln\u00edho obsahu, kter\u00fd pos\u00edl\u00ed zapamatovatelnost zna\u010dky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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video-produkce<\/div>
kr\u00e1tk\u00e1 dynamick\u00e1 videa zachycuj\u00edc\u00ed atmosf\u00e9ru cyklistick\u00fdch z\u00e1\u017eitk\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: siln\u00e1 vizu\u00e1ln\u00ed prezentace<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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tvorba PR \u010dl\u00e1nk\u016f a tiskov\u00fdch zpr\u00e1v<\/div>
budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce Kolovna v relevantn\u00edch m\u00e9di\u00edch<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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marketingove a PR konzultace<\/div>
optimalizace komunika\u010dn\u00ed strategie a doporu\u010den\u00ed pro dal\u0161\u00ed rozvoj<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PR & marketingov\u00e9 poradenstv\u00ed: zv\u00fd\u0161en\u00ed medi\u00e1ln\u00ed viditelnosti<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky strategick\u00e9 pr\u00e1ci na soci\u00e1ln\u00edch s\u00edt\u00edch, siln\u00e9 vizu\u00e1ln\u00ed prezentaci a efektivn\u00edmu PR se poda\u0159ilo zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce Kolovna, oslovit \u0161ir\u0161\u00ed komunitu cyklist\u016f a podpo\u0159it jej\u00ed r\u016fst v r\u00e1mci \u010desk\u00e9ho cyklopr\u016fmyslu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie Kolovna konceptVytvo\u0159it silnou digit\u00e1ln\u00ed prezentaci, kter\u00e1 oslov\u00ed cyklistickou komunitu, inspiruje nov\u00e9 z\u00e1kazn\u00edky a podpo\u0159\u00ed r\u016fst zna\u010dky. v\u00fdzvaBylo pot\u0159eba sjednotit vizu\u00e1ln\u00ed styl, zlep\u0161it komunikaci sm\u011brem k z\u00e1kazn\u00edk\u016fm a efektivn\u011bji pracovat s obsahem na soci\u00e1ln\u00edch s\u00edt\u00edch i v m\u00e9di\u00edch. \u0159e\u0161en\u00edNavrhli jsme obsahovou strategii pro soci\u00e1ln\u00ed s\u00edt\u011b, pos\u00edlili vizu\u00e1ln\u00ed identitu zna\u010dky a zajistili pravideln\u00e9 PR v\u00fdstupy v\u010detn\u011b tiskov\u00fdch zpr\u00e1v […]<\/p>\n","protected":false},"author":1,"featured_media":4397,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[33],"class_list":["post-4374","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-sport"],"yoast_head":"\nKolovna • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Spolupr\u00e1ce se zam\u011b\u0159ila na pos\u00edlen\u00ed brandu prost\u0159ednictv\u00edm spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed a PR aktivit, kter\u00e9 podpo\u0159ily pov\u011bdom\u00ed o zna\u010dce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/kolovna\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolovna • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Spolupr\u00e1ce se zam\u011b\u0159ila na pos\u00edlen\u00ed brandu prost\u0159ednictv\u00edm spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed a PR aktivit, kter\u00e9 podpo\u0159ily pov\u011bdom\u00ed o zna\u010dce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/kolovna\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:30:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/Kolovna-nahledovy-obrazek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/\",\"name\":\"Kolovna • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Kolovna-nahledovy-obrazek.jpg\",\"datePublished\":\"2024-06-24T22:33:23+00:00\",\"dateModified\":\"2026-04-04T09:30:39+00:00\",\"description\":\"Spolupr\u00e1ce se zam\u011b\u0159ila na pos\u00edlen\u00ed brandu prost\u0159ednictv\u00edm spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed a PR aktivit, kter\u00e9 podpo\u0159ily pov\u011bdom\u00ed o zna\u010dce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/kolovna\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Kolovna-nahledovy-obrazek.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Kolovna-nahledovy-obrazek.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"Kolovna - 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