{"id":4311,"date":"2024-09-24T19:48:56","date_gmt":"2024-09-24T17:48:56","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4311"},"modified":"2026-04-04T11:30:26","modified_gmt":"2026-04-04T09:30:26","slug":"vystaviste-praha-holesovice","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/vystaviste-praha-holesovice\/","title":{"rendered":"Prague Exhibition Grounds Hole\u0161ovice"},"content":{"rendered":"
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case study<\/div>

Prague Exhibition Grounds Hole\u0161ovice<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Hlavn\u00edm c\u00edlem bylo efektivn\u011b komunikovat nab\u00eddku V\u00fdstavi\u0161t\u011b \u0161irok\u00e9 ve\u0159ejnosti skrze atraktivn\u00ed digit\u00e1ln\u00ed obsah.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Bylo pot\u0159eba o\u017eivit vizu\u00e1ln\u00ed komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch a vytvo\u0159it poutav\u00fd obsah, kter\u00fd oslov\u00ed n\u00e1v\u0161t\u011bvn\u00edky nap\u0159\u00ed\u010d r\u016fzn\u00fdmi c\u00edlov\u00fdmi skupinami.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Vytvo\u0159ili jsme vizu\u00e1ln\u011b siln\u00e9 grafick\u00e9 materi\u00e1ly a produkovali video obsah, kter\u00fd zd\u016fraznil jedine\u010dnost V\u00fdstavi\u0161t\u011b jako kulturn\u00edho epicentra.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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services<\/div>
social media\n
graphics & design<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00fdstavi\u0161t\u011b Praha Hole\u0161ovice je jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch kulturn\u00edch a spole\u010densk\u00fdch center v hlavn\u00edm m\u011bst\u011b, kter\u00e9 host\u00ed \u0161irokou \u0161k\u00e1lu akc\u00ed od koncert\u016f po veletrhy. Na\u0161e p\u016flro\u010dn\u00ed spolupr\u00e1ce se zam\u011b\u0159ila na pos\u00edlen\u00ed komunikace na soci\u00e1ln\u00edch s\u00edt\u00edch a tvorbu vizu\u00e1ln\u00edho obsahu, kter\u00fd reflektuje dynamiku a rozmanitost tohoto prostoru.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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redesign obsahu<\/div>
aktualizace vizu\u00e1ln\u00edho stylu p\u0159\u00edsp\u011bvk\u016f a stories<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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tematick\u00e9 kampan\u011b<\/div>
podpora akc\u00ed, festival\u016f a komunitn\u00edch aktivit<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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engagement strategie<\/div>
interaktivn\u00ed prvky pro zv\u00fd\u0161en\u00ed zapojen\u00ed sleduj\u00edc\u00edch<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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roz\u0161\u00ed\u0159en\u00ed vizu\u00e1ln\u00ed identity<\/div>
konzistentn\u00ed prezentace zna\u010dky nap\u0159\u00ed\u010d platformami<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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soci\u00e1ln\u00ed s\u00edt\u011b: dynamick\u00e1 komunikace pro r\u016fznorod\u00e9 publikum<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kreativn\u00ed ideace<\/div>
n\u00e1vrh origin\u00e1ln\u00edch koncept\u016f pro online propagaci<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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digit\u00e1ln\u00ed grafika<\/div>
vizu\u00e1ly pro soci\u00e1ln\u00ed s\u00edt\u011b<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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video-produkce<\/div>
kr\u00e1tk\u00e1 promo videa pro zv\u00fd\u0161en\u00ed dosahu a engagementu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: vizu\u00e1ln\u00ed obsah, kter\u00fd p\u0159itahuje pozornost<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky vizu\u00e1ln\u011b atraktivn\u00edmu obsahu se poda\u0159ilo zlep\u0161it komunikaci V\u00fdstavi\u0161t\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch, pos\u00edlit pov\u011bdom\u00ed o jeho akc\u00edch a zv\u00fd\u0161it z\u00e1jem ve\u0159ejnosti o jeho kulturn\u00ed program.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie V\u00fdstavi\u0161t\u011b Praha Hole\u0161ovice konceptHlavn\u00edm c\u00edlem bylo efektivn\u011b komunikovat nab\u00eddku V\u00fdstavi\u0161t\u011b \u0161irok\u00e9 ve\u0159ejnosti skrze atraktivn\u00ed digit\u00e1ln\u00ed obsah. v\u00fdzvaBylo pot\u0159eba o\u017eivit vizu\u00e1ln\u00ed komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch a vytvo\u0159it poutav\u00fd obsah, kter\u00fd oslov\u00ed n\u00e1v\u0161t\u011bvn\u00edky nap\u0159\u00ed\u010d r\u016fzn\u00fdmi c\u00edlov\u00fdmi skupinami. \u0159e\u0161en\u00edVytvo\u0159ili jsme vizu\u00e1ln\u011b siln\u00e9 grafick\u00e9 materi\u00e1ly a produkovali video obsah, kter\u00fd zd\u016fraznil jedine\u010dnost V\u00fdstavi\u0161t\u011b jako […]<\/p>\n","protected":false},"author":1,"featured_media":4316,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[29],"class_list":["post-4311","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-kultura"],"yoast_head":"\nV\u00fdstavi\u0161t\u011b Praha Hole\u0161ovice • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Spolupr\u00e1ce se zam\u011b\u0159ila na pos\u00edlen\u00ed komunikace na soci\u00e1ln\u00edch s\u00edt\u00edch a tvorbu vizu\u00e1ln\u00edho obsahu, kter\u00fd reflektuje rozmanitost tohoto prostoru.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/vystaviste-praha-holesovice\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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