{"id":4171,"date":"2024-12-20T19:53:37","date_gmt":"2024-12-20T18:53:37","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4171"},"modified":"2026-04-04T11:30:15","modified_gmt":"2026-04-04T09:30:15","slug":"luvini","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/luvini\/","title":{"rendered":"Luvini"},"content":{"rendered":"
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case study<\/div>

Luvini<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Zam\u011b\u0159ili jsme se na vizu\u00e1ln\u011b atraktivn\u00ed komunikaci, v\u00fdkonnostn\u00ed reklamu a optimalizaci webu s c\u00edlem zv\u00fd\u0161it prodeje a pos\u00edlit loajalitu z\u00e1kazn\u00edk\u016f.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
E-commerce trh s v\u00ednem je konkuren\u010dn\u00ed a z\u00e1kazn\u00edci maj\u00ed vysok\u00e9 n\u00e1roky na kvalitu, cenu i p\u0159\u00edb\u011bh zna\u010dky, co\u017e vy\u017eadovalo promy\u0161len\u00fd obsah a c\u00edlen\u00e9 kampan\u011b.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Vyu\u017eili jsme strategick\u00fd mix soci\u00e1ln\u00edch s\u00edt\u00ed, v\u00fdkonnostn\u00edho marketingu a SEO optimalizace, abychom oslovili \u0161ir\u0161\u00ed publikum a zv\u00fd\u0161ili konverzn\u00ed pom\u011br e-shopu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"luvini\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"luvini\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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services<\/div>
social media\n
website\n
graphics & design\n
online advertising\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luvini je online obchod specializuj\u00edc\u00ed se na prodej kvalitn\u00edch italsk\u00fdch v\u00edn. Na\u0161\u00ed mis\u00ed bylo pomoci zna\u010dce vybudovat siln\u011bj\u0161\u00ed online p\u0159\u00edtomnost, zv\u00fd\u0161it pov\u011bdom\u00ed o produktech a podpo\u0159it prodeje prost\u0159ednictv\u00edm efektivn\u00ed marketingov\u00e9 strategie.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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tvorba obsahu<\/div>
kvalitn\u00ed fotografie, storytelling, videa o v\u00edn\u011b a doporu\u010den\u00ed someli\u00e9r\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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n\u00e1r\u016fst sleduj\u00edc\u00edch o 126 %<\/div>
d\u00edky konzistentn\u00edmu a atraktivn\u00edmu obsahu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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zv\u00fd\u0161en\u00ed engagement rate o 197 %<\/div>
interaktivn\u00ed p\u0159\u00edsp\u011bvky, ankety, sout\u011b\u017ee a edukativn\u00ed obsah<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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soci\u00e1ln\u00ed s\u00edt\u011b: zv\u00fd\u0161en\u00ed dosahu & engagementu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kreativn\u00ed ideace<\/div>
vizu\u00e1ln\u00ed styl odpov\u00eddaj\u00edc\u00ed pr\u00e9miov\u00e9mu charakteru produkt\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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digit\u00e1ln\u00ed grafika<\/div>
grafick\u00e9 podklady pro soci\u00e1ln\u00ed s\u00edt\u011b, newslettery a reklamn\u00ed kampan\u011b<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: vizu\u00e1ln\u00ed komunikace zna\u010dky<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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analytika a webov\u00e1 anal\u00fdza<\/div>
sledov\u00e1n\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a optimalizace cesty ke konverzi<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO<\/div>
obsahov\u00e1 a technick\u00e1 optimalizace pro vyhled\u00e1va\u010de, zlep\u0161en\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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webov\u00e9 str\u00e1nky: v\u00fdkonnost & optimalizace<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PPC campaigns<\/div>
Google Ads a Meta Ads zam\u011b\u0159en\u00e9 na konverze<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO a content marketing<\/div>
blogov\u00e9 \u010dl\u00e1nky o v\u00ednech, regionech a someli\u00e9rsk\u00fdch tipech<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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e-mail marketing<\/div>
personalizovan\u00e9 newslettery se speci\u00e1ln\u00edmi nab\u00eddkami<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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remarketing<\/div>
oslovov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed opustili n\u00e1kupn\u00ed ko\u0161\u00edk<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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online reklama: v\u00fdkonnostn\u00ed marketing & retargeting<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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anal\u00fdza trhu a konkurence<\/div>
pochopen\u00ed preferenc\u00ed z\u00e1kazn\u00edk\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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stanoven\u00ed c\u00edl\u016f<\/div>
r\u016fst prodej\u016f, roz\u0161\u00ed\u0159en\u00ed z\u00e1kaznick\u00e9 z\u00e1kladny a budov\u00e1n\u00ed brandu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdb\u011br kan\u00e1l\u016f a n\u00e1stroj\u016f<\/div>
soci\u00e1ln\u00ed s\u00edt\u011b, PPC, e-mailing a obsahov\u00fd marketing<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pl\u00e1n obsahu<\/div>
kombinace produktov\u00e9ho, edukativn\u00edho a z\u00e1bavn\u00e9ho obsahu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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m\u011b\u0159en\u00ed a anal\u00fdza v\u00fdsledk\u016f<\/div>
optimalizace kampan\u00ed na z\u00e1klad\u011b dat<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategie: udr\u017eiteln\u00fd r\u016fst zna\u010dky<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky strategick\u00e9mu marketingu se poda\u0159ilo v\u00fdrazn\u011b zv\u00fd\u0161it dosah zna\u010dky, engagement na soci\u00e1ln\u00edch s\u00edt\u00edch i v\u00fdkonnost online kampan\u00ed. Luvini se etablovalo jako d\u016fv\u011bryhodn\u00fd e-commerce hr\u00e1\u010d v segmentu italsk\u00fdch v\u00edn a z\u00edskalo stabiln\u00ed z\u00e1kladnu loaj\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie Luvini konceptZam\u011b\u0159ili jsme se na vizu\u00e1ln\u011b atraktivn\u00ed komunikaci, v\u00fdkonnostn\u00ed reklamu a optimalizaci webu s c\u00edlem zv\u00fd\u0161it prodeje a pos\u00edlit loajalitu z\u00e1kazn\u00edk\u016f. v\u00fdzvaE-commerce trh s v\u00ednem je konkuren\u010dn\u00ed a z\u00e1kazn\u00edci maj\u00ed vysok\u00e9 n\u00e1roky na kvalitu, cenu i p\u0159\u00edb\u011bh zna\u010dky, co\u017e vy\u017eadovalo promy\u0161len\u00fd obsah a c\u00edlen\u00e9 kampan\u011b. \u0159e\u0161en\u00edVyu\u017eili jsme strategick\u00fd mix soci\u00e1ln\u00edch s\u00edt\u00ed, v\u00fdkonnostn\u00edho marketingu a SEO optimalizace, […]<\/p>\n","protected":false},"author":1,"featured_media":4173,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[28],"class_list":["post-4171","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-gastronomie"],"yoast_head":"\nLuvini • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Vybudovali jsme siln\u011bj\u0161\u00ed online p\u0159\u00edtomnost, zv\u00fd\u0161ili pov\u011bdom\u00ed o produktech a podpo\u0159ili prodeje prost\u0159ednictv\u00edm marketingov\u00e9 strategie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/luvini\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luvini • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Vybudovali jsme siln\u011bj\u0161\u00ed online p\u0159\u00edtomnost, zv\u00fd\u0161ili pov\u011bdom\u00ed o produktech a podpo\u0159ili prodeje prost\u0159ednictv\u00edm marketingov\u00e9 strategie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/luvini\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:30:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/luvini-nahledovy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/\",\"name\":\"Luvini • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/luvini-nahledovy.jpg\",\"datePublished\":\"2024-12-20T18:53:37+00:00\",\"dateModified\":\"2026-04-04T09:30:15+00:00\",\"description\":\"Vybudovali jsme siln\u011bj\u0161\u00ed online p\u0159\u00edtomnost, zv\u00fd\u0161ili pov\u011bdom\u00ed o produktech a podpo\u0159ili prodeje prost\u0159ednictv\u00edm marketingov\u00e9 strategie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/luvini\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/luvini-nahledovy.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/luvini-nahledovy.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"Luvini - 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