{"id":4158,"date":"2021-12-31T15:48:57","date_gmt":"2021-12-31T14:48:57","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4158"},"modified":"2026-04-04T11:31:54","modified_gmt":"2026-04-04T09:31:54","slug":"fearless-sharks","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/fearless-sharks\/","title":{"rendered":"Fearless-Sharks"},"content":{"rendered":"
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case study<\/div>

Fearless-Sharks<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Vytvo\u0159ili jsme jednotnou vizu\u00e1ln\u00ed identitu, profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky a ucelenou strategii, kter\u00e1 pomohla t\u00fdmu pos\u00edlit zna\u010dku, p\u0159il\u00e1kat nov\u00e9 fanou\u0161ky a roz\u0161\u00ed\u0159it dosah na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
E-sport sc\u00e9na je vysoce konkuren\u010dn\u00ed prost\u0159ed\u00ed, kde je nutn\u00e9 neust\u00e1le inovovat a budovat silnou komunitu, p\u0159i\u010dem\u017e kl\u00ed\u010dov\u00fdm aspektem bylo oslovit hr\u00e1\u010de, fanou\u0161ky i potenci\u00e1ln\u00ed partnery.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Zajistili jsme komplexn\u00ed marketingovou podporu \u2013 od vizu\u00e1ln\u00ed identity p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b a digit\u00e1ln\u00ed kampan\u011b a\u017e po profesion\u00e1ln\u00ed web, kter\u00fd slou\u017eil jako centr\u00e1ln\u00ed platforma pro t\u00fdmov\u00e9 novinky a komunikaci s fanou\u0161ky.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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services<\/div>
social media\n
website\n
graphics & design\n
visual identity\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fearless-Sharks, \u010deskoslovensk\u00fd e-sport t\u00fdm, p\u016fsobil na sc\u00e9n\u011b v\u00edce ne\u017e osm let a b\u011bhem t\u00e9to doby se stal respektovan\u00fdm jm\u00e9nem v hern\u00edm sv\u011bt\u011b. Na\u0161\u00edm \u00fakolem bylo pomoci s vizu\u00e1ln\u00ed identitou, online strategi\u00ed a marketingovou komunikac\u00ed, aby t\u00fdm z\u00edskal pevnou z\u00e1kladnu fanou\u0161k\u016f, sponzor\u016f a profesion\u00e1ln\u00ed prezentaci na v\u0161ech kl\u00ed\u010dov\u00fdch kan\u00e1lech.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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tvorba obsahu<\/div>
pravideln\u00e9 posty, interaktivn\u00ed form\u00e1ty, livestreamy a sout\u011b\u017ee<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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engagement strategie<\/div>
podpora zapojen\u00ed fanou\u0161k\u016f a budov\u00e1n\u00ed loajality<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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reklamn\u00ed kampan\u011b<\/div>
c\u00edlen\u00e9 kampan\u011b na r\u016fst sleduj\u00edc\u00edch a osloven\u00ed partner\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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soci\u00e1ln\u00ed s\u00edt\u011b: budov\u00e1n\u00ed komunity & dosahu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kreativn\u00ed ideace<\/div>
n\u00e1vrhy vizu\u00e1ln\u00ed komunikace pro r\u016fzn\u00e9 platformy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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digit\u00e1ln\u00ed a printov\u00e1 grafika<\/div>
bannery, promo materi\u00e1ly, merchandise design<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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animace a video-produkce<\/div>
kr\u00e1tk\u00e9 animace, highlight videa, \u00favodn\u00ed zn\u011blky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: kreativn\u00ed obsah pro hern\u00ed komunitu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategick\u00fd koncept<\/div>
web jako hlavn\u00ed komunika\u010dn\u00ed platforma<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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webdesign a k\u00f3dov\u00e1n\u00ed<\/div>
responzivn\u00ed a vizu\u00e1ln\u011b atraktivn\u00ed design<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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redak\u010dn\u00ed syst\u00e9m<\/div>
snadn\u00e1 spr\u00e1va obsahu a aktualizac\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO a analytika<\/div>
optimalizace pro vyhled\u00e1va\u010de a sledov\u00e1n\u00ed v\u00fdkonu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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webov\u00e9 str\u00e1nky: profesion\u00e1ln\u00ed online prezentace<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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v\u00fdzkum a strategie zna\u010dky<\/div>
definov\u00e1n\u00ed hodnot a vizu\u00e1ln\u00edho stylu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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logotvorba a typografie<\/div>
modern\u00ed a dynamick\u00fd vizu\u00e1l odpov\u00eddaj\u00edc\u00ed e-sport sc\u00e9n\u011b<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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hlas a tonalita<\/div>
nastaven\u00ed konzistentn\u00ed komunikace na v\u0161ech kan\u00e1lech<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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vizu\u00e1ln\u00ed identita: siln\u00e1 & zapamatovateln\u00e1 zna\u010dka<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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anal\u00fdza trhu<\/div>
porovn\u00e1n\u00ed s konkurenc\u00ed a identifikace p\u0159\u00edle\u017eitost\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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stanoven\u00ed c\u00edl\u016f<\/div>
jasn\u00e9 metriky pro r\u016fst a rozvoj komunity<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdb\u011br kan\u00e1l\u016f a n\u00e1stroj\u016f<\/div>
optim\u00e1ln\u00ed mix soci\u00e1ln\u00edch s\u00edt\u00ed, webu a digit\u00e1ln\u00ed reklamy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pl\u00e1n obsahu<\/div>
pravideln\u00fd a relevantn\u00ed obsah p\u0159izp\u016fsoben\u00fd c\u00edlov\u00e9 skupin\u011b<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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m\u011b\u0159en\u00ed a anal\u00fdza v\u00fdsledk\u016f<\/div>
vyhodnocov\u00e1n\u00ed \u00fasp\u011b\u0161nosti kampan\u00ed a strategi\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategie: dlouhodob\u00fd pl\u00e1n r\u016fstu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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B\u011bhem osmi let spolupr\u00e1ce jsme pomohli Fearless-Sharks vybudovat silnou zna\u010dku, zlep\u0161it jejich online prezentaci a oslovit \u0161irokou komunitu fanou\u0161k\u016f i potenci\u00e1ln\u00edch partner\u016f. D\u00edky profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed identit\u011b, efektivn\u00ed marketingov\u00e9 strategii a aktivn\u00ed spr\u00e1v\u011b soci\u00e1ln\u00edch s\u00edt\u00ed se t\u00fdm stal jedn\u00edm z respektovan\u00fdch jmen \u010deskoslovensk\u00e9 e-sport sc\u00e9ny.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie Fearless-Sharks konceptVytvo\u0159ili jsme jednotnou vizu\u00e1ln\u00ed identitu, profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky a ucelenou strategii, kter\u00e1 pomohla t\u00fdmu pos\u00edlit zna\u010dku, p\u0159il\u00e1kat nov\u00e9 fanou\u0161ky a roz\u0161\u00ed\u0159it dosah na soci\u00e1ln\u00edch s\u00edt\u00edch. v\u00fdzvaE-sport sc\u00e9na je vysoce konkuren\u010dn\u00ed prost\u0159ed\u00ed, kde je nutn\u00e9 neust\u00e1le inovovat a budovat silnou komunitu, p\u0159i\u010dem\u017e kl\u00ed\u010dov\u00fdm aspektem bylo oslovit hr\u00e1\u010de, fanou\u0161ky i potenci\u00e1ln\u00ed partnery. \u0159e\u0161en\u00edZajistili […]<\/p>\n","protected":false},"author":1,"featured_media":4160,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[33],"class_list":["post-4158","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-sport"],"yoast_head":"\nFearless-Sharks • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Pomohli jsme s vizu\u00e1ln\u00ed identitou, strategi\u00ed a marketingovou komunikac\u00ed, aby t\u00fdm z\u00edskal pevnou z\u00e1kladnu fanou\u0161k\u016f a profesion\u00e1ln\u00ed prezentaci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/fearless-sharks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fearless-Sharks • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Pomohli jsme s vizu\u00e1ln\u00ed identitou, strategi\u00ed a marketingovou komunikac\u00ed, aby t\u00fdm z\u00edskal pevnou z\u00e1kladnu fanou\u0161k\u016f a profesion\u00e1ln\u00ed prezentaci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/fearless-sharks\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/fearless-sharks-homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/\",\"name\":\"Fearless-Sharks • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/fearless-sharks-homepage.jpg\",\"datePublished\":\"2021-12-31T14:48:57+00:00\",\"dateModified\":\"2026-04-04T09:31:54+00:00\",\"description\":\"Pomohli jsme s vizu\u00e1ln\u00ed identitou, strategi\u00ed a marketingovou komunikac\u00ed, aby t\u00fdm z\u00edskal pevnou z\u00e1kladnu fanou\u0161k\u016f a profesion\u00e1ln\u00ed prezentaci.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/fearless-sharks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/fearless-sharks-homepage.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/fearless-sharks-homepage.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"Fearless-Sharks - 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