{"id":4131,"date":"2023-08-11T13:35:50","date_gmt":"2023-08-11T11:35:50","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=4131"},"modified":"2026-04-04T11:31:28","modified_gmt":"2026-04-04T09:31:28","slug":"veggiedick","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/veggiedick\/","title":{"rendered":"VeggieDick"},"content":{"rendered":"
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case study<\/div>

VeggieDick<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
C\u00edlem bylo vytvo\u0159it vizu\u00e1ln\u00ed styl, kter\u00fd bude reflektovat filozofii restaurace, a z\u00e1rove\u0148 zajistit webovou platformu, kter\u00e1 podpo\u0159\u00ed komunikaci se z\u00e1kazn\u00edky a usnadn\u00ed online propagaci.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Bylo nutn\u00e9 navrhnout atraktivn\u00ed a konzistentn\u00ed vizu\u00e1ln\u00ed identitu, kter\u00e1 oslov\u00ed c\u00edlovou skupinu, a z\u00e1rove\u0148 vytvo\u0159it modern\u00ed a intuitivn\u00ed web, jen\u017e bude pln\u011b optimalizov\u00e1n pro vyhled\u00e1va\u010de.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Vyvinuli jsme kreativn\u00ed grafickou identitu a vytvo\u0159ili responzivn\u00ed web s intuitivn\u00edm redak\u010dn\u00edm syst\u00e9mem, SEO optimalizac\u00ed a analytick\u00fdmi n\u00e1stroji pro sledov\u00e1n\u00ed v\u00fdkonu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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services<\/div>
website\n
graphics & design\n
visual identity<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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VeggieDick, prvn\u00ed vegansk\u00e1 restaurace v Mikulov\u011b, si kladla za c\u00edl vytvo\u0159it vizu\u00e1ln\u011b atraktivn\u00ed a funk\u010dn\u00ed online prezentaci, kter\u00e1 by podpo\u0159ila r\u016fst zna\u010dky a oslovila milovn\u00edky rostlinn\u00e9 stravy. Na\u0161\u00edm \u00fakolem bylo navrhnout modern\u00ed grafickou identitu a vytvo\u0159it web, kter\u00fd kombinuje estetiku s p\u0159ehlednost\u00ed a efektivn\u00ed funkcionalitou.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kreativn\u00ed ideace<\/div>
navrhli jsme vizu\u00e1ln\u00ed sm\u011br, kter\u00fd reflektuje modern\u00ed a udr\u017eiteln\u00fd p\u0159\u00edstup VeggieDick<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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digit\u00e1ln\u00ed a printov\u00e1 grafika<\/div>
vytvo\u0159ili jsme atraktivn\u00ed vizu\u00e1ly pro online i offline komunikaci, v\u010detn\u011b menu, plak\u00e1t\u016f a promo materi\u00e1l\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: kreativn\u00ed vizu\u00e1ln\u00ed identita<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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strategick\u00fd koncept<\/div>
definovali jsme strukturu webu a jeho hlavn\u00ed komunika\u010dn\u00ed prvky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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webdesign a k\u00f3dov\u00e1n\u00ed<\/div>
navrhli jsme modern\u00ed, vizu\u00e1ln\u011b poutav\u00fd a pln\u011b responzivn\u00ed web<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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redak\u010dn\u00ed syst\u00e9m<\/div>
zajistili jsme snadnou spr\u00e1vu obsahu pro aktualizace menu a novinek<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO<\/div>
nastavili jsme web tak, aby byl dob\u0159e dohledateln\u00fd ve vyhled\u00e1va\u010d\u00edch<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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analytika<\/div>
implementovali jsme n\u00e1stroje pro sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed u\u017eivatel\u016f<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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webov\u00e9 str\u00e1nky: modern\u00ed & funk\u010dn\u00ed online prezentace<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky vizu\u00e1ln\u011b atraktivn\u00ed identit\u011b a funk\u010dn\u00edmu webu s optimalizovan\u00fdm obsahem z\u00edskala restaurace VeggieDick profesion\u00e1ln\u00ed digit\u00e1ln\u00ed prezentaci, kter\u00e1 efektivn\u011b komunikuje jej\u00ed hodnoty a p\u0159itahuje nov\u00e9 z\u00e1kazn\u00edky. Na\u0161e spolupr\u00e1ce pomohla zna\u010dce upevnit pozici na trhu a vytvo\u0159it siln\u00fd z\u00e1klad pro budouc\u00ed marketingov\u00e9 aktivity.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie VeggieDick konceptC\u00edlem bylo vytvo\u0159it vizu\u00e1ln\u00ed styl, kter\u00fd bude reflektovat filozofii restaurace, a z\u00e1rove\u0148 zajistit webovou platformu, kter\u00e1 podpo\u0159\u00ed komunikaci se z\u00e1kazn\u00edky a usnadn\u00ed online propagaci. v\u00fdzvaBylo nutn\u00e9 navrhnout atraktivn\u00ed a konzistentn\u00ed vizu\u00e1ln\u00ed identitu, kter\u00e1 oslov\u00ed c\u00edlovou skupinu, a z\u00e1rove\u0148 vytvo\u0159it modern\u00ed a intuitivn\u00ed web, jen\u017e bude pln\u011b optimalizov\u00e1n pro vyhled\u00e1va\u010de. \u0159e\u0161en\u00edVyvinuli jsme kreativn\u00ed […]<\/p>\n","protected":false},"author":1,"featured_media":4133,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[30,28],"class_list":["post-4131","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-dobro","portfolio_category-gastronomie"],"yoast_head":"\nVeggieDick • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Na\u0161\u00edm \u00fakolem bylo vytvo\u0159it webov\u00e9 str\u00e1nky, kter\u00e9 kombinuj\u00ed estetiku s p\u0159ehlednost\u00ed a efektivn\u00ed funkcionalitou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/veggiedick\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VeggieDick • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Na\u0161\u00edm \u00fakolem bylo vytvo\u0159it webov\u00e9 str\u00e1nky, kter\u00e9 kombinuj\u00ed estetiku s p\u0159ehlednost\u00ed a efektivn\u00ed funkcionalitou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/veggiedick\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/veggiedick.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"655\" \/>\n\t<meta property=\"og:image:height\" content=\"927\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/\",\"name\":\"VeggieDick • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/veggiedick.jpg\",\"datePublished\":\"2023-08-11T11:35:50+00:00\",\"dateModified\":\"2026-04-04T09:31:28+00:00\",\"description\":\"Na\u0161\u00edm \u00fakolem bylo vytvo\u0159it webov\u00e9 str\u00e1nky, kter\u00e9 kombinuj\u00ed estetiku s p\u0159ehlednost\u00ed a efektivn\u00ed funkcionalitou.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/veggiedick\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/veggiedick.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/veggiedick.jpg\",\"width\":655,\"height\":927,\"caption\":\"VeggieDick - 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