{"id":3833,"date":"2022-12-31T16:11:55","date_gmt":"2022-12-31T15:11:55","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=3833"},"modified":"2026-04-04T11:31:41","modified_gmt":"2026-04-04T09:31:41","slug":"sssmep","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/","title":{"rendered":"SS\u0160MEP"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
case study<\/div>

SS\u0160MEP<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
concept<\/div>
C\u00edlem bylo modernizovat marketing \u0161koly, zv\u00fd\u0161it pov\u011bdom\u00ed o studijn\u00edch programech a oslovit nov\u00e9 studenty i jejich rodi\u010de.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
challenge<\/div>
Bylo pot\u0159eba zv\u00fd\u0161it po\u010det p\u0159ihl\u00e1\u0161ek, zlep\u0161it online prezentaci \u0161koly a efektivn\u011bji komunikovat s c\u00edlovou skupinou.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
solution<\/div>
Vytvo\u0159ili jsme v\u00fdkonnostn\u00ed marketingovou strategii zahrnuj\u00edc\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, n\u00e1borov\u00e9 kampan\u011b, redesign webu a profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed materi\u00e1ly.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SS\u0160MEP\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SS\u0160MEP\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"SS\u0160MEP\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
services<\/div>
social media\n
website\n
graphics & design\n
online advertising\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Od 1. ledna 2021 do 31. prosince 2022 jsme spolupracovali se Soukromou st\u0159edn\u00ed \u0161kolou pro marketing a ekonomiku podnik\u00e1n\u00ed v Most\u011b (SS\u0160MEP) na zlep\u0161en\u00ed jejich online marketingov\u00e9 strategie. Zam\u011b\u0159ili jsme se p\u0159edev\u0161\u00edm na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty a jejich rodi\u010di, efektivn\u011bj\u0161\u00ed n\u00e1borovou komunikaci a modernizaci vizu\u00e1ln\u00ed identity \u0161koly. D\u00edky na\u0161emu systematick\u00e9mu p\u0159\u00edstupu se poda\u0159ilo zna\u010dn\u011b zv\u00fd\u0161it po\u010det p\u0159ihl\u00e1\u0161ek a pos\u00edlit digit\u00e1ln\u00ed obraz SS\u0160MEP.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Na\u0161e strategie na soci\u00e1ln\u00edch s\u00edt\u00edch Facebook a Instagram se zam\u011b\u0159ila na z\u00e1bavn\u00fd, informativn\u00ed a vizu\u00e1ln\u011b poutav\u00fd obsah, kter\u00fd oslovil jak studenty, tak jejich rodi\u010de<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
na\u0161e kroky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
pravideln\u00e9 p\u0159\u00edsp\u011bvky prezentuj\u00edc\u00ed \u0161koln\u00ed \u017eivot, \u00fasp\u011bchy student\u016f a akce organizovan\u00e9 \u0161kolou<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
dynamick\u00e1 videa a reels z prost\u0159ed\u00ed \u0161koly, v\u010detn\u011b rozhovor\u016f se studenty a pedagogy<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
zv\u00fd\u0161en\u00ed interakce prost\u0159ednictv\u00edm anket, sout\u011b\u017e\u00ed a p\u0159\u00edm\u00e9 komunikace s publikem<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
zv\u00fd\u0161en\u00ed dosahu p\u0159\u00edsp\u011bvku o 300 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
r\u016fst po\u010dtu sleduj\u00edc\u00edch o 120 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
vy\u0161\u0161\u00ed zapojen\u00ed student\u016f a rodi\u010d\u016f do komunikace na soci\u00e1ln\u00edch s\u00edt\u00edch<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

soci\u00e1ln\u00ed s\u00edt\u011b: tvorba obsahu & r\u016fst engagementu<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
C\u00edlem na\u0161\u00ed spolupr\u00e1ce bylo zlep\u0161it proces n\u00e1boru nov\u00fdch student\u016f a oslovit potenci\u00e1ln\u00ed uchaze\u010de i jejich rodi\u010de efektivn\u00edmi online kampan\u011bmi.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
na\u0161e strategie<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
c\u00edlen\u00e9 PPC kampan\u011b na Facebooku, Instagramu a Google Ads se zam\u011b\u0159en\u00edm na relevantn\u00ed publikum<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
tvorba p\u0159\u00edm\u011b \u0159e\u010den\u00fdch sd\u011blen\u00ed a vizu\u00e1l\u016f pro efektivn\u00ed employer branding<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
remarketingov\u00e9 strategie oslovuj\u00edc\u00ed rodi\u010de a studenty, kte\u0159\u00ed u\u017e projevili z\u00e1jem o studium na SS\u0160MEP<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
po\u010det p\u0159\u00edchoz\u00edch p\u0159ihl\u00e1\u0161ek vzrostl o 150 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
v\u00edce uchaze\u010d\u016f se aktivn\u011b informovalo o studiu prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
v\u011bt\u0161\u00ed pov\u011bdom\u00ed o \u0161kole mezi studenty a rodi\u010di v regionu<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

reklamn\u00ed & n\u00e1borov\u00e9 kampan\u011b: akvizice nov\u00fdch student\u016f<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Vizu\u00e1ln\u00ed identita \u0161koly byla kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed na\u0161\u00ed marketingov\u00e9 strategie.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
kl\u00ed\u010dov\u00e9 v\u00fdstupy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
online grafika<\/div>
bannery pro soci\u00e1ln\u00ed s\u00edt\u011b, reklamn\u00ed vizu\u00e1ly a infografiky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
print<\/div>
bro\u017eury, let\u00e1ky, plak\u00e1ty a billboardy propaguj\u00edc\u00ed studijn\u00ed obory<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
modernizace vizu\u00e1ln\u00ed identity<\/div>
pro v\u011bt\u0161\u00ed atraktivitu mezi mlad\u00fdmi lidmi<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
jednotn\u00e1 vizu\u00e1ln\u00ed prezentace \u0161koly<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
vy\u0161\u0161\u00ed atraktivita n\u00e1borov\u00fdch materi\u00e1l\u016f pro mladou generaci<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
profesion\u00e1ln\u00ed a konzistentn\u00ed marketingov\u00e1 komunikace<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

grafika & design: online & print<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Vytvo\u0159en\u00ed modern\u00edch n\u00e1borov\u00fdch webov\u00fdch str\u00e1nek bylo kl\u00ed\u010dov\u00fdm prvkem na\u0161\u00ed spolupr\u00e1ce.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
kompletn\u00ed tvorba webu s d\u016frazem na u\u017eivatelskou p\u0159\u00edv\u011btivost<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
integrace analytick\u00fdch n\u00e1stroj\u016f pro lep\u0161\u00ed sledov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
zv\u00fd\u0161en\u00ed konverz\u00ed z webu do p\u0159ihl\u00e1\u0161kov\u00e9ho syst\u00e9mu<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
lep\u0161\u00ed SEO pozice a organick\u00fd dosah webu<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

webov\u00e9 str\u00e1nky: tvorba, spr\u00e1va & v\u00fdvoj<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
D\u00edky komplexn\u00ed marketingov\u00e9 strategii, kter\u00e1 spojila efektivn\u00ed pr\u00e1ci se soci\u00e1ln\u00edmi s\u00edt\u011bmi, c\u00edlen\u00e9 n\u00e1borov\u00e9 kampan\u011b, profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed identitu a optimalizaci webov\u00fdch str\u00e1nek, se n\u00e1m poda\u0159ilo v\u00fdrazn\u011b zv\u00fd\u0161it pov\u011bdom\u00ed o SS\u0160MEP a p\u0159il\u00e1kat v\u00edce z\u00e1jemc\u016f o studium. N\u00e1r\u016fst dosahu na soci\u00e1ln\u00edch s\u00edt\u00edch o 300 %, zv\u00fd\u0161en\u00ed po\u010dtu sleduj\u00edc\u00edch o 120 % a p\u0159edev\u0161\u00edm 150% r\u016fst p\u0159ihl\u00e1\u0161ek ke studiu jasn\u011b uk\u00e1zaly, \u017ee modern\u00ed digit\u00e1ln\u00ed marketing m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed vliv na \u00fasp\u011bch vzd\u011bl\u00e1vac\u00ed instituce. Na\u0161e spolupr\u00e1ce pomohla \u0161kole l\u00e9pe komunikovat se svou c\u00edlovou skupinou a pos\u00edlit jej\u00ed pozici jako atraktivn\u00ed volby pro budouc\u00ed studenty.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

conclusion & future goals<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie SS\u0160MEP konceptC\u00edlem bylo modernizovat marketing \u0161koly, zv\u00fd\u0161it pov\u011bdom\u00ed o studijn\u00edch programech a oslovit nov\u00e9 studenty i jejich rodi\u010de. v\u00fdzvaBylo pot\u0159eba zv\u00fd\u0161it po\u010det p\u0159ihl\u00e1\u0161ek, zlep\u0161it online prezentaci \u0161koly a efektivn\u011bji komunikovat s c\u00edlovou skupinou. \u0159e\u0161en\u00edVytvo\u0159ili jsme v\u00fdkonnostn\u00ed marketingovou strategii zahrnuj\u00edc\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, n\u00e1borov\u00e9 kampan\u011b, redesign webu a profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed materi\u00e1ly. slu\u017ebysoci\u00e1ln\u00ed s\u00edt\u011b webov\u00e9 str\u00e1nky grafika […]<\/p>\n","protected":false},"author":1,"featured_media":3835,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[31],"class_list":["post-3833","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-vzdelavani"],"yoast_head":"\nSS\u0160MEP • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Zam\u011b\u0159ili jsme se na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty, efektivn\u00ed n\u00e1borovou komunikaci a sjednocen\u00ed vizu\u00e1ln\u00ed identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/sssmep\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SS\u0160MEP • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Zam\u011b\u0159ili jsme se na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty, efektivn\u00ed n\u00e1borovou komunikaci a sjednocen\u00ed vizu\u00e1ln\u00ed identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/sssmep\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/sssmep-homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/\",\"name\":\"SS\u0160MEP • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/sssmep-homepage.jpg\",\"datePublished\":\"2022-12-31T15:11:55+00:00\",\"dateModified\":\"2026-04-04T09:31:41+00:00\",\"description\":\"Zam\u011b\u0159ili jsme se na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty, efektivn\u00ed n\u00e1borovou komunikaci a sjednocen\u00ed vizu\u00e1ln\u00ed identity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/sssmep-homepage.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/sssmep-homepage.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"SS\u0160MEP - N\u00e1hledov\u00fd obr\u00e1zek\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/sssmep\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davodn\u00ed str\u00e1nka\",\"item\":\"https:\\\/\\\/www.manert.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SS\u0160MEP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/\",\"name\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"description\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#organization\"},\"alternateName\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#organization\",\"name\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"alternateName\":\"MANERT\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/m-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/m-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SS\u0160MEP • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","description":"Zam\u011b\u0159ili jsme se na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty, efektivn\u00ed n\u00e1borovou komunikaci a sjednocen\u00ed vizu\u00e1ln\u00ed identity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/","og_locale":"en_GB","og_type":"article","og_title":"SS\u0160MEP • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","og_description":"Zam\u011b\u0159ili jsme se na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty, efektivn\u00ed n\u00e1borovou komunikaci a sjednocen\u00ed vizu\u00e1ln\u00ed identity.","og_url":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/","og_site_name":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","article_modified_time":"2026-04-04T09:31:41+00:00","og_image":[{"width":1000,"height":1415,"url":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/sssmep-homepage.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/","url":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/","name":"SS\u0160MEP • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","isPartOf":{"@id":"https:\/\/www.manert.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/#primaryimage"},"image":{"@id":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/#primaryimage"},"thumbnailUrl":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/sssmep-homepage.jpg","datePublished":"2022-12-31T15:11:55+00:00","dateModified":"2026-04-04T09:31:41+00:00","description":"Zam\u011b\u0159ili jsme se na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o \u0161kole mezi potenci\u00e1ln\u00edmi studenty, efektivn\u00ed n\u00e1borovou komunikaci a sjednocen\u00ed vizu\u00e1ln\u00ed identity.","breadcrumb":{"@id":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.manert.cz\/en\/klient\/sssmep\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/#primaryimage","url":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/sssmep-homepage.jpg","contentUrl":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/sssmep-homepage.jpg","width":1000,"height":1415,"caption":"SS\u0160MEP - N\u00e1hledov\u00fd obr\u00e1zek"},{"@type":"BreadcrumbList","@id":"https:\/\/www.manert.cz\/en\/klient\/sssmep\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davodn\u00ed str\u00e1nka","item":"https:\/\/www.manert.cz\/"},{"@type":"ListItem","position":2,"name":"SS\u0160MEP"}]},{"@type":"WebSite","@id":"https:\/\/www.manert.cz\/en\/#website","url":"https:\/\/www.manert.cz\/en\/","name":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","description":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","publisher":{"@id":"https:\/\/www.manert.cz\/en\/#organization"},"alternateName":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.manert.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.manert.cz\/en\/#organization","name":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","alternateName":"MANERT","url":"https:\/\/www.manert.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.manert.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/m-favicon.png","contentUrl":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/m-favicon.png","width":512,"height":512,"caption":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio"},"image":{"@id":"https:\/\/www.manert.cz\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio\/3833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/comments?post=3833"}],"version-history":[{"count":15,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio\/3833\/revisions"}],"predecessor-version":[{"id":5261,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio\/3833\/revisions\/5261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/media\/3835"}],"wp:attachment":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/media?parent=3833"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio_category?post=3833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}