{"id":3807,"date":"2025-01-30T15:45:53","date_gmt":"2025-01-30T14:45:53","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=3807"},"modified":"2026-04-04T11:29:59","modified_gmt":"2026-04-04T09:29:59","slug":"ceskomoravska-potrubni","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/ceskomoravska-potrubni\/","title":{"rendered":"Czech-Moravian Pipeline Company"},"content":{"rendered":"
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case study<\/div>

Czech-Moravian Pipeline Company<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it silnou a jednotnou vizu\u00e1ln\u00ed identitu zna\u010dky, kter\u00e1 odpov\u00edd\u00e1 jej\u00edmu technick\u00e9mu zam\u011b\u0159en\u00ed, a z\u00e1rove\u0148 navrhnout modern\u00ed webov\u00e9 str\u00e1nky optimalizovan\u00e9 pro vyhled\u00e1v\u00e1n\u00ed a snadnou spr\u00e1vu obsahu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Firma \u010ceskomoravsk\u00e1 potrubn\u00ed pot\u0159ebovala profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed styl a funk\u010dn\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 by zjednodu\u0161ily prezentaci jej\u00ed odborn\u00e9 \u010dinnosti a oslovily nov\u00e9 klienty.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Navrhli jsme ucelenou vizu\u00e1ln\u00ed identitu zahrnuj\u00edc\u00ed logo, typografii a tonalitu komunikace, z\u00e1rove\u0148 jsme vytvo\u0159ili modern\u00ed web s intuitivn\u00edm redak\u010dn\u00edm syst\u00e9mem, SEO a analytick\u00fdmi n\u00e1stroji pro m\u011b\u0159en\u00ed v\u00fdkonu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\u010ceskomoravsk\u00e1\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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services<\/div>
website\n
graphics & design\n
visual identity<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u010ceskomoravsk\u00e1 potrubn\u00ed, specialista na v\u00fdrobu, prefabrikaci a mont\u00e1\u017e potrubn\u00edch tras a ocelov\u00fdch konstrukc\u00ed, pot\u0159ebovala pos\u00edlit svou zna\u010dku a modernizovat online prezentaci. Na\u0161\u00edm \u00fakolem bylo vytvo\u0159it jednotnou vizu\u00e1ln\u00ed identitu a navrhnout profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 efektivn\u011b komunikuj\u00ed hodnoty firmy a oslovuj\u00ed nov\u00e9 z\u00e1kazn\u00edky. V\u00fdsledkem je siln\u00e1 a konzistentn\u00ed zna\u010dka s modern\u00edm webem, kter\u00fd podporuje obchodn\u00ed r\u016fst spole\u010dnosti.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pro \u010ceskomoravskou potrubn\u00ed jsme vytvo\u0159ili strategii zna\u010dky, kter\u00e1 reflektuje technickou preciznost a spolehlivost firmy.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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hodnoty a posl\u00e1n\u00ed zna\u010dky<\/div>
jasn\u011b jsme definovali kl\u00ed\u010dov\u00e9 atributy firmy, jej\u00ed unik\u00e1tn\u00ed p\u0159\u00ednosy a hlavn\u00ed sd\u011blen\u00ed sm\u011brem k z\u00e1kazn\u00edk\u016fm<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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hlas a tonalita komunikace<\/div>
nastavili jsme profesion\u00e1ln\u00ed a technicky precizn\u00ed styl, kter\u00fd odpov\u00edd\u00e1 odv\u011btv\u00ed, ve kter\u00e9m firma p\u016fsob\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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logotvorba<\/div>
avrhli jsme modern\u00ed, nad\u010dasov\u00e9 logo, kter\u00e9 vizu\u00e1ln\u011b odr\u00e1\u017e\u00ed stabilitu a technick\u00e9 zam\u011b\u0159en\u00ed firmy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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typografie a vizu\u00e1ln\u00ed styl<\/div>
sjednotili jsme designov\u00e9 prvky tak, aby podporovaly konzistenci zna\u010dky nap\u0159\u00ed\u010d v\u0161emi materi\u00e1ly<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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vizu\u00e1ln\u00ed identita: siln\u00e1 & konzistentn\u00ed zna\u010dka<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Vytvo\u0159ili jsme webov\u00e9 str\u00e1nky, kter\u00e9 odpov\u00eddaj\u00ed sou\u010dasn\u00fdm standard\u016fm a reflektuj\u00ed pot\u0159eby firmy i jej\u00edch z\u00e1kazn\u00edk\u016f.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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strategick\u00fd koncept<\/div>
definovali jsme kl\u00ed\u010dov\u00e9 c\u00edle webu a jeho u\u017eivatelskou zku\u0161enost<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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webdesign a k\u00f3dov\u00e1n\u00ed<\/div>
navrhli jsme modern\u00ed, p\u0159ehledn\u00fd a responzivn\u00ed design a zajistili kvalitn\u00ed technick\u00e9 zpracov\u00e1n\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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redak\u010dn\u00ed syst\u00e9m<\/div>
implementovali jsme jednoduch\u00e9 a efektivn\u00ed \u0159e\u0161en\u00ed pro spr\u00e1vu obsahu na syst\u00e9mu WordPress<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO<\/div>
nastavili jsme web tak, aby byl dob\u0159e dohledateln\u00fd ve vyhled\u00e1va\u010d\u00edch a p\u0159in\u00e1\u0161el firm\u011b nov\u00e9 z\u00e1kazn\u00edky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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analytika<\/div>
integrovali jsme n\u00e1stroje pro sledov\u00e1n\u00ed v\u00fdkonu webu a jeho n\u00e1v\u0161t\u011bvnosti<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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webov\u00e9 str\u00e1nky: modern\u00ed & funk\u010dn\u00ed online prezentace<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky nov\u00e9 vizu\u00e1ln\u00ed identit\u011b a modern\u00edm webov\u00fdm str\u00e1nk\u00e1m z\u00edskala \u010ceskomoravsk\u00e1 potrubn\u00ed profesion\u00e1ln\u00ed a d\u016fv\u011bryhodnou online prezentaci. Firma nyn\u00ed komunikuje jasn\u011b a jednotn\u011b, co\u017e j\u00ed pom\u00e1h\u00e1 l\u00e9pe oslovovat nov\u00e9 z\u00e1kazn\u00edky a posilovat svou pozici na trhu. Na\u0161e spolupr\u00e1ce p\u0159inesla zna\u010dce siln\u011bj\u0161\u00ed identitu a efektivn\u011bj\u0161\u00ed digit\u00e1ln\u00ed p\u0159\u00edtomnost.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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z\u00e1v\u011br<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie \u010ceskomoravsk\u00e1 potrubn\u00ed konceptNa\u0161\u00edm c\u00edlem bylo vytvo\u0159it silnou a jednotnou vizu\u00e1ln\u00ed identitu zna\u010dky, kter\u00e1 odpov\u00edd\u00e1 jej\u00edmu technick\u00e9mu zam\u011b\u0159en\u00ed, a z\u00e1rove\u0148 navrhnout modern\u00ed webov\u00e9 str\u00e1nky optimalizovan\u00e9 pro vyhled\u00e1v\u00e1n\u00ed a snadnou spr\u00e1vu obsahu. v\u00fdzvaFirma \u010ceskomoravsk\u00e1 potrubn\u00ed pot\u0159ebovala profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed styl a funk\u010dn\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 by zjednodu\u0161ily prezentaci jej\u00ed odborn\u00e9 \u010dinnosti a oslovily nov\u00e9 klienty. \u0159e\u0161en\u00edNavrhli […]<\/p>\n","protected":false},"author":1,"featured_media":3429,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[32],"class_list":["post-3807","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-prumysl"],"yoast_head":"\n\u010ceskomoravsk\u00e1 potrubn\u00ed • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"Vytvo\u0159ili jsme jednotnou vizu\u00e1ln\u00ed identitu a profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 komunikuj\u00ed hodnoty firmy a oslovuj\u00ed nov\u00e9 z\u00e1kazn\u00edky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/ceskomoravska-potrubni\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010ceskomoravsk\u00e1 potrubn\u00ed • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"Vytvo\u0159ili jsme jednotnou vizu\u00e1ln\u00ed identitu a profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 komunikuj\u00ed hodnoty firmy a oslovuj\u00ed nov\u00e9 z\u00e1kazn\u00edky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/ceskomoravska-potrubni\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:29:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2024\/03\/cmp-nahled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"806\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/\",\"name\":\"\u010ceskomoravsk\u00e1 potrubn\u00ed • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/cmp-nahled.jpg\",\"datePublished\":\"2025-01-30T14:45:53+00:00\",\"dateModified\":\"2026-04-04T09:29:59+00:00\",\"description\":\"Vytvo\u0159ili jsme jednotnou vizu\u00e1ln\u00ed identitu a profesion\u00e1ln\u00ed webov\u00e9 str\u00e1nky, kter\u00e9 komunikuj\u00ed hodnoty firmy a oslovuj\u00ed nov\u00e9 z\u00e1kazn\u00edky.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/ceskomoravska-potrubni\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/cmp-nahled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/cmp-nahled.jpg\",\"width\":806,\"height\":1140,\"caption\":\"\u010ceskomoravsk\u00e1 potrubn\u00ed - 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