{"id":3677,"date":"2020-12-31T11:44:31","date_gmt":"2020-12-31T10:44:31","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=3677"},"modified":"2026-04-04T11:32:12","modified_gmt":"2026-04-04T09:32:12","slug":"bilfinger-se","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/bilfinger-se\/","title":{"rendered":"Bilfinger SE"},"content":{"rendered":"
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case study<\/div>

Bilfinger SE<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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concept<\/div>
C\u00edlem bylo pos\u00edlit online p\u0159\u00edtomnost Bilfinger SE, optimalizovat n\u00e1borovou strategii a sjednotit vizu\u00e1ln\u00ed identitu nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi i offline kan\u00e1ly.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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challenge<\/div>
Bylo nutn\u00e9 zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce, efektivn\u011b oslovit nov\u00e9 zam\u011bstnance a zlep\u0161it v\u00fdkonnost online marketingov\u00fdch aktivit.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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solution<\/div>
Nasadili jsme komplexn\u00ed digit\u00e1ln\u00ed strategii zahrnuj\u00edc\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, PPC kampan\u011b, SEO, obsahov\u00fd marketing a redesign webov\u00fdch str\u00e1nek.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bilfinger\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Bilfinger\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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services<\/div>
social media\n
website\n
graphics & design\n
online advertising\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Spolupracovali jsme s nadn\u00e1rodn\u00ed korporac\u00ed Bilfinger SE na zlep\u0161en\u00ed jejich online marketingov\u00e9 strategie. Zam\u011b\u0159ili jsme se na pos\u00edlen\u00ed zna\u010dky v digit\u00e1ln\u00edm prostoru, podporu n\u00e1borov\u00fdch kampan\u00ed, sjednocen\u00ed vizu\u00e1ln\u00ed identity nap\u0159\u00ed\u010d komunika\u010dn\u00edmi kan\u00e1ly a optimalizaci webov\u00e9 prezentace. Na\u0161e systematick\u00e1 pr\u00e1ce vedla k v\u00fdrazn\u00e9mu zv\u00fd\u0161en\u00ed efektivity online komunikace a pomohla Bilfinger SE z\u00edskat nov\u00e9 zam\u011bstnance i z\u00e1kazn\u00edky.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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B\u011bhem spolupr\u00e1ce jsme vytvo\u0159ili strategii pro spr\u00e1vu a obsah soci\u00e1ln\u00edch s\u00edt\u00ed Facebook a Instagram, aby oslovily jak potenci\u00e1ln\u00ed zam\u011bstnance, tak obchodn\u00ed partnery a klienty.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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na\u0161e kroky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pravideln\u00e9 p\u0159\u00edsp\u011bvky reflektuj\u00edc\u00ed firemn\u00ed hodnoty, \u00fasp\u011b\u0161n\u00e9 projekty a \u017eivot ve spole\u010dnosti Bilfinger SE<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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tvorba vizu\u00e1ln\u011b atraktivn\u00edho obsahu, v\u010detn\u011b grafiky, fotografi\u00ed a vide\u00ed<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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zv\u00fd\u0161en\u00ed interakce s publikem prost\u0159ednictv\u00edm storytellingu, anket a edukativn\u00edch p\u0159\u00edsp\u011bvk\u016f<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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podpora brand awareness kampan\u011bmi zam\u011b\u0159en\u00fdmi na c\u00edlovou skupinu<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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zv\u00fd\u0161en\u00ed engagementu na soci\u00e1ln\u00edch s\u00edt\u00edch o 75 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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n\u00e1r\u016fst po\u010dtu sleduj\u00edc\u00edch na Facebooku a Instagramu pr\u016fm\u011brn\u011b o 45 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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vy\u0161\u0161\u00ed m\u00edra interakc\u00ed s obsahem a lep\u0161\u00ed dosah organick\u00fdch i placen\u00fdch p\u0159\u00edsp\u011bvk\u016f<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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social media<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jedn\u00edm z hlavn\u00edch c\u00edl\u016f spolupr\u00e1ce bylo pos\u00edlen\u00ed HR marketingu a zefektivn\u011bn\u00ed n\u00e1boru nov\u00fdch zam\u011bstnanc\u016f prost\u0159ednictv\u00edm online reklamn\u00edch kampan\u00ed.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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c\u00edlen\u00e9 PPC kampan\u011b na Facebooku, Instagramu a Google Ads pro osloven\u00ed relevantn\u00edch kandid\u00e1t\u016f<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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vyu\u017eit\u00ed remarketingu k zac\u00edlen\u00ed na u\u017eivatele, kte\u0159\u00ed projevili z\u00e1jem o kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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kreativn\u00ed grafick\u00e9 vizu\u00e1ly a copywriting zam\u011b\u0159en\u00e9 na budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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po\u010det p\u0159\u00edchoz\u00edch \u017eivotopis\u016f vzrostl o 400 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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n\u00e1borov\u00e9 kampan\u011b oslovily des\u00edtky tis\u00edc potenci\u00e1ln\u00edch kandid\u00e1t\u016f<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdrazn\u00e9 zlep\u0161en\u00ed employer brandingu a pov\u011bdom\u00ed o mo\u017enostech zam\u011bstn\u00e1n\u00ed v Bilfinger SE<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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reklamn\u00ed & n\u00e1borov\u00e9 kampan\u011b<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pro Bilfinger SE jsme navrhli a realizovali celou \u0159adu grafick\u00fdch materi\u00e1l\u016f, kter\u00e9 pomohly pos\u00edlit firemn\u00ed identitu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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online grafika<\/div>
reklamn\u00ed bannery, vizu\u00e1ly pro soci\u00e1ln\u00ed s\u00edt\u011b, grafick\u00e1 podpora kampan\u00ed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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print<\/div>
billboardy, bro\u017eury pro nov\u00e9 zam\u011bstnance, A1 polepy a dal\u0161\u00ed offline materi\u00e1ly<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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branding zam\u011bstnaneck\u00fdch prostor<\/div>
designov\u00e1 \u0159e\u0161en\u00ed podporuj\u00edc\u00ed firemn\u00ed kulturu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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web analytics<\/div>
regular monitoring of Google Analytics and campaign optimization based on real data<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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grafika & design: online & print<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Spr\u00e1va a vylep\u0161en\u00ed webov\u00fdch str\u00e1nek Bilfinger SE byla dal\u0161\u00edm d\u016fle\u017eit\u00fdm bodem na\u0161\u00ed spolupr\u00e1ce.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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na\u0161e kroky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pravideln\u00e1 aktualizace obsahu a optimalizace u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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zlep\u0161en\u00ed responzivity a technick\u00e9 optimalizace pro vy\u0161\u0161\u00ed rychlost na\u010d\u00edt\u00e1n\u00ed<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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integrace analytick\u00fdch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti a chov\u00e1n\u00ed u\u017eivatel\u016f<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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rychlej\u0161\u00ed a p\u0159ehledn\u011bj\u0161\u00ed web zvy\u0161uj\u00edc\u00ed konverzn\u00ed pom\u011br<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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vylep\u0161en\u00ed u\u017eivatelsk\u00e9 zku\u0161enosti pro potenci\u00e1ln\u00ed zam\u011bstnance i klienty<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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efektivn\u011bj\u0161\u00ed spr\u00e1va obsahu a jeho p\u0159izp\u016fsoben\u00ed firemn\u00ed strategii<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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webov\u00e9 str\u00e1nky: spr\u00e1va & v\u00fdvoj<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Abychom maximalizovali efektivitu digit\u00e1ln\u00edho marketingu, zam\u011b\u0159ili jsme se i na SEO optimalizaci, obsahov\u00fd marketing a anal\u00fdzu webu.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO<\/div>
optimalizace kl\u00ed\u010dov\u00fdch slov, technick\u00e9 SEO a zlep\u0161en\u00ed struktury webu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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content marketing<\/div>
tvorba blogov\u00fdch \u010dl\u00e1nk\u016f a odborn\u00e9ho obsahu pro lep\u0161\u00ed organickou n\u00e1v\u0161t\u011bvnost<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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web analytics<\/div>
pravideln\u00e9 reporty a \u00fapravy na z\u00e1klad\u011b re\u00e1ln\u00fdch dat<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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v\u00fdsledky<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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zv\u00fd\u0161en\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti webu o 60 %<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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lep\u0161\u00ed dohledatelnost v Google vyhled\u00e1v\u00e1n\u00ed a vy\u0161\u0161\u00ed pozice pro kl\u00ed\u010dov\u00e1 slova<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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optimalizovan\u00e9 reklamn\u00ed kampan\u011b p\u0159in\u00e1\u0161ej\u00edc\u00ed vy\u0161\u0161\u00ed n\u00e1vratnost investic<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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online reklama: SEO, content marketing & webov\u00e1 anal\u00fdza<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00edky systematick\u00e9mu p\u0159\u00edstupu k online marketingu se n\u00e1m poda\u0159ilo v\u00fdrazn\u011b pos\u00edlit digit\u00e1ln\u00ed strategii Bilfinger SE. Zam\u011b\u0159ili jsme se na propojen\u00ed modern\u00edch n\u00e1stroj\u016f s HR marketingem, brandingem a v\u00fdkonnostn\u00ed reklamou. V\u00fdsledkem byl nejen v\u00fdrazn\u00fd n\u00e1r\u016fst pov\u011bdom\u00ed o zna\u010dce, ale i konkr\u00e9tn\u00ed obchodn\u00ed p\u0159\u00ednosy v podob\u011b vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnosti webu, lep\u0161\u00edho employer brandingu a efektivn\u011bj\u0161\u00edch n\u00e1borov\u00fdch kampan\u00ed. Do budoucna bychom doporu\u010dili pokra\u010dovat v rozvoji online marketingu s d\u016frazem na personalizaci obsahu a inovativn\u00ed reklamn\u00ed form\u00e1ty.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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conclusion & future goals<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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previous project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie Bilfinger SE konceptC\u00edlem bylo pos\u00edlit online p\u0159\u00edtomnost Bilfinger SE, optimalizovat n\u00e1borovou strategii a sjednotit vizu\u00e1ln\u00ed identitu nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi i offline kan\u00e1ly. v\u00fdzvaBylo nutn\u00e9 zv\u00fd\u0161it pov\u011bdom\u00ed o zna\u010dce, efektivn\u011b oslovit nov\u00e9 zam\u011bstnance a zlep\u0161it v\u00fdkonnost online marketingov\u00fdch aktivit. \u0159e\u0161en\u00edNasadili jsme komplexn\u00ed digit\u00e1ln\u00ed strategii zahrnuj\u00edc\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, PPC kampan\u011b, SEO, obsahov\u00fd marketing a redesign webov\u00fdch […]<\/p>\n","protected":false},"author":1,"featured_media":3453,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[32],"class_list":["post-3677","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-prumysl"],"yoast_head":"\nBilfinger SE • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"U BILFINGER SE jsme se zam\u011b\u0159ili na podporu n\u00e1borov\u00fdch kampan\u00ed, sjednocen\u00ed vizu\u00e1ln\u00ed identity nap\u0159\u00ed\u010d komunika\u010dn\u00edmi kan\u00e1ly a optimalizaci webov\u00fdch str\u00e1nek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/bilfinger-se\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bilfinger SE • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"U BILFINGER SE jsme se zam\u011b\u0159ili na podporu n\u00e1borov\u00fdch kampan\u00ed, sjednocen\u00ed vizu\u00e1ln\u00ed identity nap\u0159\u00ed\u010d komunika\u010dn\u00edmi kan\u00e1ly a optimalizaci webov\u00fdch str\u00e1nek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/bilfinger-se\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T09:32:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/bilfinger-homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/\",\"name\":\"Bilfinger SE • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/bilfinger-homepage.jpg\",\"datePublished\":\"2020-12-31T10:44:31+00:00\",\"dateModified\":\"2026-04-04T09:32:12+00:00\",\"description\":\"U BILFINGER SE jsme se zam\u011b\u0159ili na podporu n\u00e1borov\u00fdch kampan\u00ed, sjednocen\u00ed vizu\u00e1ln\u00ed identity nap\u0159\u00ed\u010d komunika\u010dn\u00edmi kan\u00e1ly a optimalizaci webov\u00fdch str\u00e1nek.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/bilfinger-se\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/bilfinger-homepage.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/bilfinger-homepage.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"BILFINGER SE - 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