{"id":3451,"date":"2025-03-24T16:34:25","date_gmt":"2025-03-24T15:34:25","guid":{"rendered":"https:\/\/www.manert.cz\/?post_type=portfolio&p=3451"},"modified":"2026-05-19T19:02:07","modified_gmt":"2026-05-19T17:02:07","slug":"mestska-divadla-prazska","status":"publish","type":"portfolio","link":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/","title":{"rendered":"Prague City Theatres"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
case study<\/div>

Prague City Theatres<\/span><\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
concept<\/div>
The goal was to build a strong online identity for Prague City Theatres and connect creative content with performance marketing.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
challenge<\/div>
It was necessary to increase the theatre\u2019s visibility online, reach a younger audience, and more effectively support ticket sales.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
solution<\/div>
We implemented a comprehensive digital strategy including social media, PPC campaigns, email marketing, SEO, and website optimization.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
services<\/div>
social media\n
website\n
graphics & design\n
online advertising\n
strategy<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

introduction<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Od ledna 2023 v M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch systematicky pracujeme na zefektivn\u011bn\u00ed online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost, oslovit nov\u00e9 div\u00e1ky a zv\u00fd\u0161it prodej vstupenek. Vyu\u017e\u00edv\u00e1me \u0161irokou \u0161k\u00e1lu n\u00e1stroj\u016f \u2013 od spr\u00e1vy soci\u00e1ln\u00edch s\u00edt\u00ed, p\u0159es v\u00fdkonnostn\u00ed PPC kampan\u011b a\u017e po optimalizaci webov\u00fdch str\u00e1nek a v\u00fdvoj nov\u00fdch n\u00e1stroj\u016f a \u0159e\u0161en\u00ed. Na\u0161e strategie vede k m\u011b\u0159iteln\u00fdm v\u00fdsledk\u016fm a ukazuje s\u00edlu propojen\u00ed tradi\u010dn\u00edho divadeln\u00edho um\u011bn\u00ed s modern\u00edm digit\u00e1ln\u00edm marketingem.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

social media<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Spr\u00e1va a obsahov\u00e1 strategie soci\u00e1ln\u00edch s\u00edt\u00ed hr\u00e1ly kl\u00ed\u010dovou roli v komunikaci s publikem. Na platform\u00e1ch Facebook, Instagram, YouTube a Spotify jsme vytvo\u0159ili konzistentn\u00ed obsahovou strategii, kter\u00e1 reflektovala dramaturgii a oslovovala div\u00e1ky nap\u0159\u00ed\u010d r\u016fzn\u00fdmi segmenty.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Teaser\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Trailer\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Behind\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Typografick\u00fd\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Typografick\u00fd\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Typografick\u00fd\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Typografick\u00fd\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Typografick\u00fd\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Grafika\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Grafika\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Grafika\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Grafika\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
facebook & instagram<\/div>
regular posts, creation of Instagram Stories and Reels showcasing not only the productions themselves, but also behind-the-scenes content and the creative process<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
youtube<\/div>
expanding video content to include trailers, interviews with actors, and behind-the-scenes insights<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
spotify<\/div>
distribution of podcasts that deepened the audience experience and offered unique insight into the world of theatre<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
use of engagement strategies<\/div>
interactive content, polls, Q&A sessions with actors, and creative campaigns to boost audience engagement<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Results for the past\n
year on Facebook and Instagram<\/b><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

4.35 million<\/strong>
impressions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1.76 million<\/strong>
reach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

52 thousand<\/strong>
interactions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

83 thousand<\/strong>
profile visits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

33 thousand<\/strong>
website clicks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

+2300<\/strong>
followers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

33 thousand<\/strong>
website clicks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

+2300<\/strong>
followers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
In addition to organic content, we effectively leveraged paid advertising on Google Ads, Facebook, and Instagram to target audiences more precisely.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
google ads<\/div>
optimized PPC campaigns focused on ticket sales, combining search, display, and remarketing formats<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
facebook & instagram ads<\/div>
visually engaging ads promoting specific productions, targeted at different audience segments<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
dynamic remarketing<\/div>
effective reminders of incomplete reservations and abandoned purchases<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
use of engagement strategies<\/div>
interactive content, polls, Q&A sessions with actors, and creative campaigns to boost audience engagement<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

performance-driven PPC campaigns<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
In addition to PPC campaigns, we expanded our online marketing to include other key areas:<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
SEO<\/div>
improving website content for search engines, with better structure and metadata to increase organic traffic<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
e-mail marketing<\/div>
regular newsletters with segmented targeting led to a revenue increase from email campaigns by tens of percent<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
content marketing<\/div>
creation of unique content for the blog, website, and social media that increased organic reach<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
web analytics<\/div>
regular monitoring of Google Analytics and campaign optimization based on real data<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

comprehensive online advertising<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
The website of Prague City Theatres is a key sales channel. That\u2019s why we focused not only on its management, but also on its continuous development and user optimization.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
key activities<\/div>
UX adjustments and testing to improve the user experience\n
improving website responsiveness and speed<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

website<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Thanks to a strategic approach to online marketing, we significantly strengthened the digital presence of Prague City Theatres. The results of our activities have shown that combining traditional theatre with modern digital tools is key to reaching a broader audience. Going forward, we aim to:<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
further develop social media content with a focus on video and interactive formats.<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
further personalize email marketing<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
continue optimizing PPC campaigns and SEO strategy<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
test new technologies to enhance the audience experience<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Our two-year online marketing project at Prague City Theatres has shown that well-defined strategies deliver tangible results and help the theatre reach new generations of audiences.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

conclusion & future goals<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
previous project<\/span><\/a><\/div>
next project<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

p\u0159\u00edpadov\u00e1 studie M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 konceptC\u00edlem bylo vytvo\u0159it silnou online identitu M\u011bstsk\u00fdch divadel pra\u017esk\u00fdch a propojit kreativn\u00ed obsah s v\u00fdkonnostn\u00edm marketingem. v\u00fdzvaBylo pot\u0159eba zv\u00fd\u0161it viditelnost divadla v online prost\u0159ed\u00ed, oslovit mlad\u0161\u00ed publikum a efektivn\u011bji podpo\u0159it prodej vstupenek. \u0159e\u0161en\u00edNasadili jsme komplexn\u00ed digit\u00e1ln\u00ed strategii zahrnuj\u00edc\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, PPC kampan\u011b, e-mail marketing, SEO a optimalizaci webu. slu\u017ebysoci\u00e1ln\u00ed s\u00edt\u011b […]<\/p>\n","protected":false},"author":1,"featured_media":3454,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[29],"class_list":["post-3451","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-kultura"],"yoast_head":"\nM\u011bstsk\u00e1 divadla pra\u017esk\u00e1 • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"V M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch (MDP) pracujeme na online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost a zv\u00fd\u0161it prodej vstupenek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"og:description\" content=\"V M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch (MDP) pracujeme na online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost a zv\u00fd\u0161it prodej vstupenek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/\" \/>\n<meta property=\"og:site_name\" content=\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T17:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/mestska-divadla-prazska.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/\",\"name\":\"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/mestska-divadla-prazska.jpg\",\"datePublished\":\"2025-03-24T15:34:25+00:00\",\"dateModified\":\"2026-05-19T17:02:07+00:00\",\"description\":\"V M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch (MDP) pracujeme na online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost a zv\u00fd\u0161it prodej vstupenek.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/mestska-divadla-prazska.jpg\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/mestska-divadla-prazska.jpg\",\"width\":1000,\"height\":1415,\"caption\":\"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 - n\u00e1hledov\u00fd obr\u00e1zek\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/klient\\\/mestska-divadla-prazska\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00davodn\u00ed str\u00e1nka\",\"item\":\"https:\\\/\\\/www.manert.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/\",\"name\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"description\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#organization\"},\"alternateName\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#organization\",\"name\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\",\"alternateName\":\"MANERT\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/m-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.manert.cz\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/m-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio\"},\"image\":{\"@id\":\"https:\\\/\\\/www.manert.cz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","description":"V M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch (MDP) pracujeme na online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost a zv\u00fd\u0161it prodej vstupenek.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/","og_locale":"en_GB","og_type":"article","og_title":"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","og_description":"V M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch (MDP) pracujeme na online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost a zv\u00fd\u0161it prodej vstupenek.","og_url":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/","og_site_name":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","article_modified_time":"2026-05-19T17:02:07+00:00","og_image":[{"width":1000,"height":1415,"url":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/mestska-divadla-prazska.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/","url":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/","name":"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 • MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","isPartOf":{"@id":"https:\/\/www.manert.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/#primaryimage"},"image":{"@id":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/#primaryimage"},"thumbnailUrl":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/mestska-divadla-prazska.jpg","datePublished":"2025-03-24T15:34:25+00:00","dateModified":"2026-05-19T17:02:07+00:00","description":"V M\u011bstsk\u00fdch divadlech pra\u017esk\u00fdch (MDP) pracujeme na online marketingu s c\u00edlem pos\u00edlit digit\u00e1ln\u00ed p\u0159\u00edtomnost a zv\u00fd\u0161it prodej vstupenek.","breadcrumb":{"@id":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/#primaryimage","url":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/mestska-divadla-prazska.jpg","contentUrl":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/mestska-divadla-prazska.jpg","width":1000,"height":1415,"caption":"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1 - n\u00e1hledov\u00fd obr\u00e1zek"},{"@type":"BreadcrumbList","@id":"https:\/\/www.manert.cz\/en\/klient\/mestska-divadla-prazska\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00davodn\u00ed str\u00e1nka","item":"https:\/\/www.manert.cz\/"},{"@type":"ListItem","position":2,"name":"M\u011bstsk\u00e1 divadla pra\u017esk\u00e1"}]},{"@type":"WebSite","@id":"https:\/\/www.manert.cz\/en\/#website","url":"https:\/\/www.manert.cz\/en\/","name":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","description":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","publisher":{"@id":"https:\/\/www.manert.cz\/en\/#organization"},"alternateName":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.manert.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.manert.cz\/en\/#organization","name":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio","alternateName":"MANERT","url":"https:\/\/www.manert.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.manert.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/m-favicon.png","contentUrl":"https:\/\/www.manert.cz\/wp-content\/uploads\/2025\/03\/m-favicon.png","width":512,"height":512,"caption":"MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio"},"image":{"@id":"https:\/\/www.manert.cz\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio\/3451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/comments?post=3451"}],"version-history":[{"count":133,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio\/3451\/revisions"}],"predecessor-version":[{"id":5558,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio\/3451\/revisions\/5558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/media\/3454"}],"wp:attachment":[{"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/media?parent=3451"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.manert.cz\/en\/wp-json\/wp\/v2\/portfolio_category?post=3451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}