{"id":1267,"date":"2024-03-28T14:02:11","date_gmt":"2024-03-28T14:02:11","guid":{"rendered":"https:\/\/orbius.premiumthemes.in\/?page_id=1267"},"modified":"2025-07-03T02:07:39","modified_gmt":"2025-07-03T00:07:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.manert.cz\/en\/blog\/","title":{"rendered":"blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1267\" class=\"elementor elementor-1267\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2158acdf e-con-full e-flex e-con e-parent\" data-id=\"2158acdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc7959 mk-title-align--left elementor-invisible elementor-widget elementor-widget-mk_title\" data-id=\"fbc7959\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-\"><div class=\"mk-title-desc swm-hide-none\"><span>objevte novinky ze sv\u011bta marketingu<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf0444 mk-title-align--left elementor-invisible elementor-widget elementor-widget-mk_title\" data-id=\"4bf0444\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:200,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-title mk-title-default\"><h2 class=\"mk-title-heading swm-hide-none\"><span>og<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68b358a e-con-full e-flex e-con e-parent\" data-id=\"68b358a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1cfbdc3 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1cfbdc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a5cbef e-con-full e-flex e-con e-child\" data-id=\"0a5cbef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a16feb elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-mk_blog_posts\" data-id=\"4a16feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_blog_posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mk-p-grid mk-pagination--on mk-pagination-type--load-more\" data-options=\"{&quot;post_type&quot;:&quot;post&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:2,&quot;enable_filter&quot;:&quot;no&quot;,&quot;button_text&quot;:&quot;\\u010dt\\u011bte v\\u00edce&quot;,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;loadmore_button_text&quot;:&quot;na\\u010d\\u00edst v\\u00edce&quot;,&quot;title_tag&quot;:&quot;h3&quot;,&quot;title_length&quot;:100,&quot;show_excerpt&quot;:&quot;yes&quot;,&quot;excerpt_length&quot;:250,&quot;show_metas&quot;:&quot;yes&quot;,&quot;show_date&quot;:&quot;yes&quot;,&quot;show_category&quot;:&quot;yes&quot;,&quot;display_style&quot;:&quot;st2&quot;,&quot;taxonomy_filter&quot;:&quot;category&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;DESC&quot;,&quot;posts_per_page&quot;:6}\">\n    <!-- filter -->\n    \n    <!-- content -->\n    <div class=\"mk-grid-inner clear\">\n        <article class=\"mk-grid-item mk-grid-item-wrap mk-item--full post-4809 post type-post status-publish format-standard hentry category-divadlo category-kultura category-marketing\">\n    <div class=\"mk-post-wrap\" >\n    \t\n    \t\t<div class=\"mk-post-content\">\n\n                \n                        <div class=\"mk-post-meta  highlight-text\"><div class=\"mk-post-meta-date-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/2025\/09\/\" class=\"entry-date\">29.&nbsp;9.&nbsp;2025<\/a><div class=\"mk-post-meta-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/divadlo\/\" rel=\"tag\">divadlo<\/a><span class=\"mk-post-meta-cat-separator\"><\/span><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/\" rel=\"tag\">culture<\/a><span class=\"mk-post-meta-cat-separator\"><\/span><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/marketing\/\" rel=\"tag\">marketing<\/a><div class=\"mk-post-meta-separator\"><\/div>\n                        <\/div>\n\n                <h3 class=\"mk_post_title\"><a href=\"https:\/\/www.manert.cz\/en\/trendy-divadelniho-marketingu-v-roce-2026-co-funguje-a-co-ne\/\">Trendy divadeln\u00edho marketingu v&nbsp;roce 2026: co funguje a&nbsp;co ne<\/a><\/h3><div class=\"mk_post_excerpt\">Jak p\u0159iv\u00e9st do divadla nov\u00e9 div\u00e1ky a&nbsp;udr\u017eet ty st\u00e1vaj\u00edc\u00ed? V&nbsp;roce 2025 funguj\u00ed autenticita, komunita a&nbsp;propojen\u00ed online i&nbsp;offline sv\u011bta. Zjist\u011bte, kter\u00e9 trendy divadeln\u00edho marketingu opravdu funguj\u00ed \u2013 a&nbsp;co u\u017e na publikum nezab\u00edr\u00e1.<\/div>                    <div class=\"mk-post-button\"><a href=\"https:\/\/www.manert.cz\/en\/trendy-divadelniho-marketingu-v-roce-2026-co-funguje-a-co-ne\/\"><span class=\"mk-post-button-arrow-start\" ><\/span><span class=\"mk-post-button-text\" >\u010dt\u011bte v\u00edce<\/span><span class=\"mk-post-button-arrow-end\" ><\/span><\/a><\/div>\n                            <\/div>\n    <\/div>\n<\/article><article class=\"mk-grid-item mk-grid-item-wrap mk-item--full post-4672 post type-post status-publish format-standard hentry category-kultura category-segmentace\">\n    <div class=\"mk-post-wrap\" >\n    \t\n    \t\t<div class=\"mk-post-content\">\n\n                \n                        <div class=\"mk-post-meta  highlight-text\"><div class=\"mk-post-meta-date-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/2025\/06\/\" class=\"entry-date\">12.&nbsp;6.&nbsp;2025<\/a><div class=\"mk-post-meta-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/\" rel=\"tag\">culture<\/a><span class=\"mk-post-meta-cat-separator\"><\/span><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/segmentace\/\" rel=\"tag\">segmentace<\/a><div class=\"mk-post-meta-separator\"><\/div>\n                        <\/div>\n\n                <h3 class=\"mk_post_title\"><a href=\"https:\/\/www.manert.cz\/en\/segmentace-publika-jak-ji-delat-spravne-a-proc-na-ni-zalezi\/\">Segmentace publika: Jak ji d\u011blat spr\u00e1vn\u011b a&nbsp;pro\u010d na n\u00ed z\u00e1le\u017e\u00ed<\/a><\/h3><div class=\"mk_post_excerpt\">Segmentace publika nen\u00ed jen marketingov\u00fd trik. Je to cesta, jak l\u00e9pe ch\u00e1pat lidi, tvo\u0159it pro n\u011b smyslupln\u00e9 z\u00e1\u017eitky a&nbsp;r\u016fst jako zna\u010dka i&nbsp;organizace.<\/div>                    <div class=\"mk-post-button\"><a href=\"https:\/\/www.manert.cz\/en\/segmentace-publika-jak-ji-delat-spravne-a-proc-na-ni-zalezi\/\"><span class=\"mk-post-button-arrow-start\" ><\/span><span class=\"mk-post-button-text\" >\u010dt\u011bte v\u00edce<\/span><span class=\"mk-post-button-arrow-end\" ><\/span><\/a><\/div>\n                            <\/div>\n    <\/div>\n<\/article><article class=\"mk-grid-item mk-grid-item-wrap mk-item--full post-4644 post type-post status-publish format-standard hentry category-kultura category-segmentace\">\n    <div class=\"mk-post-wrap\" >\n    \t\n    \t\t<div class=\"mk-post-content\">\n\n                \n                        <div class=\"mk-post-meta  highlight-text\"><div class=\"mk-post-meta-date-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/2025\/05\/\" class=\"entry-date\">28.&nbsp;5.&nbsp;2025<\/a><div class=\"mk-post-meta-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/\" rel=\"tag\">culture<\/a><span class=\"mk-post-meta-cat-separator\"><\/span><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/segmentace\/\" rel=\"tag\">segmentace<\/a><div class=\"mk-post-meta-separator\"><\/div>\n                        <\/div>\n\n                <h3 class=\"mk_post_title\"><a href=\"https:\/\/www.manert.cz\/en\/segmentace-publika-v-kulture-proc-vek-nestaci-a-co-misto-toho-opravdu-funguje\/\">Segmentace publika v&nbsp;kultu\u0159e: Pro\u010d v\u011bk nesta\u010d\u00ed (a&nbsp;co m\u00edsto toho opravdu funguje)<\/a><\/h3><div class=\"mk_post_excerpt\">Nesta\u010d\u00ed d\u011blit publikum podle v\u011bku. Skute\u010dn\u00e9 porozum\u011bn\u00ed motivac\u00edm lid\u00ed dok\u00e1\u017ee z&nbsp;va\u0161\u00ed komunikace ud\u011blat siln\u00fd n\u00e1stroj, kter\u00fd buduje loajalitu i&nbsp;n\u00e1v\u0161t\u011bvnost.<\/div>                    <div class=\"mk-post-button\"><a href=\"https:\/\/www.manert.cz\/en\/segmentace-publika-v-kulture-proc-vek-nestaci-a-co-misto-toho-opravdu-funguje\/\"><span class=\"mk-post-button-arrow-start\" ><\/span><span class=\"mk-post-button-text\" >\u010dt\u011bte v\u00edce<\/span><span class=\"mk-post-button-arrow-end\" ><\/span><\/a><\/div>\n                            <\/div>\n    <\/div>\n<\/article><article class=\"mk-grid-item mk-grid-item-wrap mk-item--full post-4686 post type-post status-publish format-standard hentry category-divadlo category-firemni-brand\">\n    <div class=\"mk-post-wrap\" >\n    \t\n    \t\t<div class=\"mk-post-content\">\n\n                \n                        <div class=\"mk-post-meta  highlight-text\"><div class=\"mk-post-meta-date-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/2025\/05\/\" class=\"entry-date\">14.&nbsp;5.&nbsp;2025<\/a><div class=\"mk-post-meta-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/divadlo\/\" rel=\"tag\">divadlo<\/a><span class=\"mk-post-meta-cat-separator\"><\/span><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/brand\/firemni-brand\/\" rel=\"tag\">firemn\u00ed brand<\/a><div class=\"mk-post-meta-separator\"><\/div>\n                        <\/div>\n\n                <h3 class=\"mk_post_title\"><a href=\"https:\/\/www.manert.cz\/en\/proc-nestaci-propagovat-jen-inscenace-jak-budovat-znacku-divadla\/\">Pro\u010d nesta\u010d\u00ed propagovat jen inscenace: Jak budovat zna\u010dku divadla<\/a><\/h3><div class=\"mk_post_excerpt\">Nesta\u010d\u00ed propagovat jen inscenace. Div\u00e1ci cht\u011bj\u00ed zn\u00e1t va\u0161i zna\u010dku. Zjist\u011bte, pro\u010d je budov\u00e1n\u00ed brandu divadla kl\u00ed\u010dem k&nbsp;pln\u00e9mu hledi\u0161ti.<\/div>                    <div class=\"mk-post-button\"><a href=\"https:\/\/www.manert.cz\/en\/proc-nestaci-propagovat-jen-inscenace-jak-budovat-znacku-divadla\/\"><span class=\"mk-post-button-arrow-start\" ><\/span><span class=\"mk-post-button-text\" >\u010dt\u011bte v\u00edce<\/span><span class=\"mk-post-button-arrow-end\" ><\/span><\/a><\/div>\n                            <\/div>\n    <\/div>\n<\/article><article class=\"mk-grid-item mk-grid-item-wrap mk-item--full post-4698 post type-post status-publish format-standard hentry category-kultura category-segmentace\">\n    <div class=\"mk-post-wrap\" >\n    \t\n    \t\t<div class=\"mk-post-content\">\n\n                \n                        <div class=\"mk-post-meta  highlight-text\"><div class=\"mk-post-meta-date-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/2025\/05\/\" class=\"entry-date\">2.&nbsp;5.&nbsp;2025<\/a><div class=\"mk-post-meta-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/\" rel=\"tag\">culture<\/a><span class=\"mk-post-meta-cat-separator\"><\/span><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/kultura\/segmentace\/\" rel=\"tag\">segmentace<\/a><div class=\"mk-post-meta-separator\"><\/div>\n                        <\/div>\n\n                <h3 class=\"mk_post_title\"><a href=\"https:\/\/www.manert.cz\/en\/segmentace-podle-motivaci-kultura-jako-obohaceni-unik-i-status\/\">Segmentace podle motivac\u00ed: Kultura jako obohacen\u00ed, \u00fanik i&nbsp;status<\/a><\/h3><div class=\"mk_post_excerpt\">Kultura jako obohacen\u00ed, \u00fanik i&nbsp;status. Pro\u010d lid\u00e9 chod\u00ed za kulturou a&nbsp;jak jejich motivace vyu\u017e\u00edt v&nbsp;marketingu? Segmentace podle motivac\u00ed odhaluje odpov\u011bdi.<\/div>                    <div class=\"mk-post-button\"><a href=\"https:\/\/www.manert.cz\/en\/segmentace-podle-motivaci-kultura-jako-obohaceni-unik-i-status\/\"><span class=\"mk-post-button-arrow-start\" ><\/span><span class=\"mk-post-button-text\" >\u010dt\u011bte v\u00edce<\/span><span class=\"mk-post-button-arrow-end\" ><\/span><\/a><\/div>\n                            <\/div>\n    <\/div>\n<\/article><article class=\"mk-grid-item mk-grid-item-wrap mk-item--full post-4680 post type-post status-publish format-standard hentry category-firemni-brand\">\n    <div class=\"mk-post-wrap\" >\n    \t\n    \t\t<div class=\"mk-post-content\">\n\n                \n                        <div class=\"mk-post-meta  highlight-text\"><div class=\"mk-post-meta-date-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/2025\/04\/\" class=\"entry-date\">15.&nbsp;4.&nbsp;2025<\/a><div class=\"mk-post-meta-separator\"><\/div><a href=\"https:\/\/www.manert.cz\/en\/kategorie\/brand\/firemni-brand\/\" rel=\"tag\">firemn\u00ed brand<\/a><div class=\"mk-post-meta-separator\"><\/div>\n                        <\/div>\n\n                <h3 class=\"mk_post_title\"><a href=\"https:\/\/www.manert.cz\/en\/jak-vytvorit-znacku-ktera-opravdu-neco-znamena\/\">Jak vytvo\u0159it zna\u010dku, kter\u00e1 opravdu n\u011bco znamen\u00e1<\/a><\/h3><div class=\"mk_post_excerpt\">Kolik zna\u010dek si denn\u011b zapamatujete? Vytvo\u0159te takovou, kter\u00e1 opravdu n\u011bco znamen\u00e1. Zna\u010dku, kter\u00e1 nen\u00ed jen logem, ale pocitem. P\u0159e\u010dt\u011bte si, jak na to.<\/div>                    <div class=\"mk-post-button\"><a href=\"https:\/\/www.manert.cz\/en\/jak-vytvorit-znacku-ktera-opravdu-neco-znamena\/\"><span class=\"mk-post-button-arrow-start\" ><\/span><span class=\"mk-post-button-text\" >\u010dt\u011bte v\u00edce<\/span><span class=\"mk-post-button-arrow-end\" ><\/span><\/a><\/div>\n                            <\/div>\n    <\/div>\n<\/article>    <\/div>\n\n    \t<div class=\"clear\"><\/div>\n    <div class=\"mk-m-pagination mk--load-more\">\n\t\t<div class=\"mk-m-pagination-inner\">\n\t\t\t<a class=\"mk-load-more-button button submit mk-layout--filled  mk-html--link\" href=\"#\" target=\"_self\"  >na\u010d\u00edst v\u00edce<\/a>\n\t\t<\/div>\n\t<\/div>\n\t<p class=\"mk-pagination-spinner spinner mk-m-pagination-spinner swm-color-headings\"><i class=\"fas fa-spinner\"><\/i><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>bl objevte novinky ze sv\u011bta marketingu og 12.&nbsp;6.&nbsp;2025kultura Segmentace publika: Jak ji d\u011blat spr\u00e1vn\u011b a&nbsp;pro\u010d na n\u00ed z\u00e1le\u017e\u00ed Segmentace publika nen\u00ed jen marketingov\u00fd trik. Je to cesta, jak l\u00e9pe ch\u00e1pat lidi, tvo\u0159it pro n\u011b smyslupln\u00e9 z\u00e1\u017eitky a&nbsp;r\u016fst jako zna\u010dka i&nbsp;organizace. \u010dt\u011bte v\u00edce 28.&nbsp;5.&nbsp;2025kultura Segmentace publika v&nbsp;kultu\u0159e: Pro\u010d v\u011bk nesta\u010d\u00ed (a&nbsp;co [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3924,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1267","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog &#8226; MANERT \u2022 Marketingov\u00e9 a digit\u00e1ln\u00ed studio<\/title>\n<meta name=\"description\" content=\"\u010ct\u011bte aktu\u00e1ln\u00ed trendy a novinky z digit\u00e1ln\u00edho sv\u011bta. 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